ClubTT: Making Influence Investable

Influencer marketing has outgrown the systems built to measure it.

Over the last five years, the industry has tripled in size, and it’s projected to quadruple again in the next five. But while investment has exploded, intelligence hasn’t evolved at the same pace.

Reach is no longer enough.
Performance alone doesn’t explain cultural impact.
And EMV was never built to govern influence.

At the next Club TT, the discussion turns to: A governing system for influence - a framework that makes influence predictable, measurable, governable, and investable. From a single creator campaign all the way up to the boardroom.

This session will explore:

• Why communities now shape brand growth more than ads
• What predictable influence means for agencies, brands, creators and investors
• How governance changes strategy, reporting and decision-making across the industry
• Why the future of marketing isn’t just measurable - it’s investable

If you work in marketing, strategy, creator partnerships, media, measurement, or investment, this is a conversation about where the industry goes next.

Good food, good people, and a look into the future of influence.

Limited capacity.

Team ThisThat + special guests

Brand marketers, agencies, strategists, creator teams, measurement leaders, investors, and anyone shaping the future of influence marketing.

Club TT is ThisThat’s event series exploring the future of influence, creativity, culture and measurement through intimate conversations with the people building what comes next.

Know what’s Happening Next — before everyone else does.

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Host or Publisher ThisThat