Client Acquisition Mastery: 1 Day Freelance Workshop in Melbourne

Schedule

Wed, 21 Jan, 2026 at 09:00 am to Thu, 18 Jun, 2026 at 05:00 pm

UTC+11:00

Location

Regus 120 Collins Street | Melbourne, VI

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An actionable workshop helping freelancers master client acquisition, build lead funnels and confidently close more paying clients.
About this Event

Bring your team and save:

1. Groups of three or more receive a 10% discount

2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.


Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs/Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session


Course Overview:

This one-day course helps freelancers master client acquisition and lead generation, enabling them to attract, convert, and retain clients effectively. You learn modern outreach methods, lead funnels, networking strategies, and conversion techniques tailored to freelance work. Through practical insights and structured approaches, the course guides you in building a steady flow of opportunities and strengthening long-term client relationships. By the end of the program, you gain clarity and confidence in growing your freelance business sustainably.


Learning Objectives:

By the end of this course, you will be able to:

  • Learn proven strategies to attract and engage potential clients.
  • Build effective outreach systems and lead generation funnels.
  • Communicate your value confidently during discovery calls and conversations.
  • Convert more leads into paying clients using structured methods.
  • Strengthen client retention through relationship-building and consistent delivery.

Who can Attend?
  • Freelancers who want to improve client acquisition, outreach, lead generation, and conversion skills.

Why Choose this Course?

This course is ideal for freelancers who want a reliable and repeatable system to gain clients consistently. You gain practical methods for outreach, positioning, networking, and building visibility without feeling overwhelmed. The course breaks down every step of client acquisition into easy-to-follow actions you can apply immediately. You also learn how to communicate clearly, handle objections, and build relationships that lead to repeat work. With practical tools and guided activities, you leave with a personalised approach to growing your freelance business.

©2025 MG Aussie Events. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.


Looking to train your freelance team or community?

We provide customisable in-house sessions tailored to your industry, skill level, and client goals. Whether your team needs help with outreach, lead funnels, conversion techniques, or networking strategies, we adapt the content to meet your needs. In-house delivery ensures convenience, deeper discussions, and a personalised experience for sustained improvement.

Contact us today to schedule a customized in-house, face-to-face session:


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Agenda
Module 1: Understanding Client Acquisition Basics

Info: • How clients discover freelancers
• Stages of client acquisition
• Building your personal brand foundation
• Activity


Module 2: Identifying Ideal Clients

Info: • Understanding your target audience
• Creating client personas
• Mapping client needs and challenges
• Activity


Module 3: Outreach Strategies That Work

Info: • Cold outreach methods (email, DMs, platforms)
• Crafting compelling outreach messages
• Improving outreach response rates
• Activity


Module 4: Building a Lead Generation Funnel

Info: • Stages of a lead funnel
• Designing a simple freelance funnel
• Tracking leads effectively
• Case Study


Module 5: Networking & Relationship Building

Info: • Building professional connections
• Leveraging online and offline networks
• Maintaining meaningful follow-ups
• Activity


Module 6: Content & Visibility for Lead Generation

Info: • Using content to attract the right clients
• Showcasing expertise through portfolios and social media
• Increasing visibility on freelance platforms
• Activity


Module 7: Managing Discovery Calls

Info: • Structuring an effective discovery call
• Asking the right questions
• Communicating value confidently
• Role Play


Module 8: Conversion Strategies & Closing Deals

Info: • Turning leads into paying clients
• Handling objections professionally
• Presenting clear next steps
• Role Play


Module 9: Retention & Long-Term Client Growth

Info: • Delivering value that keeps clients returning
• Encouraging referrals and testimonials
• Building long-lasting client relationships
• Activity


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Where is it happening?

Regus 120 Collins Street, 120 Collins Street #Levels 31 & 50, Melbourne, Australia

Event Location & Nearby Stays:

Tickets

AUD 572.03 to AUD 741.45

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