Claude for Real Estate

Most agents have already decided AI doesn't work for them.

They opened a chatbot, typed "write me a listing description," got back something with the phrase "nestled in a charming community," and closed the tab. Verdict delivered: it's generic, it doesn't sound like me, it's not worth the time.

They're not wrong about the output. They're wrong about the reason.

The difference between generic AI garbage and an assistant that sounds like you and saves you six hours a week is setup. Nobody teaches the setup. So this workshop is two hours of exactly that — and then two hours of putting it to work.

Bring your laptop. You're not watching me demo. You're building.

Hour one — Setting it up so it sounds like you

• The four pillars: Projects, custom instructions and voice, your uploaded knowledge, and connected tools
• The prompt formula that gets a usable result the first time instead of the fourth
• We build your Brand Brain live — a saved workspace that knows your market, your voice, and your ideal client, so you stop re-explaining yourself every single time
• The side-by-side that sells it: the same prompt run with your Brand Brain and without it

Hour two — Putting it to work

• Follow-up sequences and database reactivation, written in minutes instead of never
• Reading a client email thread and drafting the reply — you review, you send, always
• Full drip campaigns scaffolded in one pass
• A content audit where you paste in your own last five captions and find out honestly which ones are weak, then rewrite them
• Neighborhood farming: export your farm list, and turn that spreadsheet into segments, letters, postcards, and a twelve-month touch plan
• A complete one-week listing launch campaign, start to finish

You'll leave with

Your Brand Brain built and working. A prompt pack you can use Monday morning. A five-touch follow-up sequence, a content audit of your own posts, and a farm campaign for a neighborhood you actually want.

Details

• Two hours, in person in Houston. Exact location announced to registrants soon.
• Bring a laptop. This is hands-on, and phone-only means you'll be watching instead of building.
• A Claude Pro account is strongly recommended — Projects and connected tools are Pro features, and the whole workshop is built on them. Roughly $20 a month. Set it up before you arrive if you can.
• This class is not TREC continuing education and does not award CE credit. It's a working session.

Who this is for

Listing agents who are tired of hearing that AI is going to change everything without anyone showing them how, and service-based business owners who do their own marketing and are out of hours.

Who this isn't for

Anyone looking for a passive hour. You will be typing.

Taught by Leslie Grillon.

Seats are limited by the size of the room. Register early.