Citygate Outlets X BELLYGOM’s First-Ever Hong Kong Appearance “Dive into Summer”

This summer Citygate Outlets joins forces with Korea’s rising star the beloved BELLYGOM for a groundbreaking first-time collaboration. From 11 July to 31 August 2025 the brand’s first Dive into Summer campaign in Hong Kong will invite everyone to join us for some vibrant water-based fun.

Hailing from South Korea’s Lotte Group and boasting over 1800000 YouTube TikTok and Instagram subscribers the playful BELLYGOM makes his Hong Kong debut by helping visitors beat the summer heat. The mischievous jumbo-sized pink bear is joined by four quirky friends: the cool-headed white Go-Cat fluffy raccoon Daldalguri K-pop hopeful hedgehog Ja-ah Dochi and laid-back yoga instructor sloth Malamala. Together they will appear at six water-themed photo spots including a giant indoor poolside party and an outdoor beach that bring the ‘Dive into Summer’ vibe to life. There will also be two thrilling digital games the BELLY Bubble Water Pop and BELLY Cool Surfing Challenge where players can snag an exclusive Korean-style Citygate Outlets x BELLYGOM tattoo sticker.

The excitement rises with Hong Kong’s first BELLYGOM Pop-up Store bursting onto the scene with over 250 items of themed merchandise making their official local debuts. Exclusive limited-edition Citygate Outlets products will be rolled out in phases for fans while CLUB CG members can enjoy Un-bear-lievable Summer Rewards including members-only gifts like the BELLY Chill Oversized Beach Towel BELLY Chic Foldable Travel Bag and BELLY Shade Portable UV-protective Beach Tent. Members can also get up to HK$350 in unconditional mall e-Vouchers upon designated spending – and up to HK$1600 more when shopping with UnionPay.

The BELLYGOM surprises don’t stop there! Expect a flurry of summer exclusives from a BELLYGOM ice cream giveaway and WhatsApp GIF stickers to the chic pink bear popping up in fresh summer outfits across the mall and around town in Hong Kong Kowloon and the New Territories. This summer join us at Citygate Outlets to spread BELLYGOM’s ‘DON’T WORRY BE BELLY’ positivity throughout Hong Kong.

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