Christmas Social Media Workshop for Small Businesses

🎄 Christmas Social Media Workshop for Small Businesses. Led by Catherine Hills from the award-winning marketing agency based in Hastings, East Sussex.

Join us for a fun yet value-packed morning workshop designed to help small businesses create engaging social media content for the festive season! ❄️

Learn how to stand out during the busy holiday season and connect with your audience.

"The lead-up to Christmas is a tough time for small businesses on social media! At a time when customers are putting their hands in their pockets, competition is tough, and your target audiences are typically short on time as they get ready for the holidays, meaning you have to work extra hard to grab their attention!"

What topics will we be covering?

✔️ Industry Secrets - Social Media Marketing at Christmas Season: We'll explore how your target audiences behave differently at Christmas, and how businesses need to adapt to keep their attention! We'll also look at how people's news feeds change as a result of what your competitors are doing at this time of year, too.

✔️ Campaign Planning Strategies to boost your sales: Strategies and actionable steps for planning promotional campaigns that generate curiosity and sustain engagement over time.

✔️ Reels, TikTok, and Short-Form Video: Short-form video content is here to stay, but lots of small businesses still feel uncomfortable with the idea of sharing videos. We'll show you how to make it a part of your regular content plan, along with lots of helpful tips and tricks.

✔️ Social Media Ads for Beginners: We'll look at the right way to run ads over Christmas, and the WRONG way to run ads over Christmas.

PLUS! ✔️ What to do during the Crimbo Limbo and the start of January 2025. Many business owners experience burnout as Christmas approaches, leading to a slowdown in their social media activity. However, they often burst into action in the new year with regained energy and enthusiasm. We'll explain why this is the WORST thing you can do, and show you a more effective approach!

This workshop is led by Catherine Hills from Brass Bee Marketing!

Catherine is a CIM-qualified professional marketer with over nine years of experience in digital marketing. She has delivered workshops and training to over 100 small business owners.

"Catherine delivered a brilliant social media session! She was encouraging, friendly, and full of marketing knowledge!" - Rachel Mammone, Create & Gather

"Catherine's weekly social media meet-ups are so friendly, informative and inspiring, I leave every week brimming with ideas." - Anna Mitchell, Trichologist

"Catherine helped me get all my social media planning, scheduling and ideas in place for my business. She explains everything brilliantly and helped me do some there and then, which was hugely beneficial. Two hours well spent!" - Kryssy Hamilton Home Staging

WHO IS THIS WORKSHOP FOR? Freelancers, entrepreneurs, creatives, influencers, small business owners, and individuals working within an in-house marketing team.

While we will tailor this workshop to meet the needs of all attendees, it may not be suitable for complete beginners. You will need a solid understanding of social media and its features. We offer 1-2-1 Social Media Training Sessions which can help get you up to speed - email [email protected] for more info!

The details:

Location: Freedom Works - The Palace Workspace, Hastings Town Centre

Date: Tuesday 3rd Dec 2024

Arrival time: 09:15am Workshop start time: 09:30am

Ends: 12:00

What to bring:

If you're able, please bring a fully charged laptop or tablet with you. You will also need your smartphone with access to your social media platforms. A notebook and a pencil are also helpful.

Other Important Information:

Unfortunately, dogs and children are not permitted at this event (apart from assistance dogs).

Teas, coffee and a healthy supply of fruit and biscuits are available for all attendees. Please let us know in advance if you have any dietary requirements.

Host or Publisher Brass Bee Marketing