Christmas 2025 - How did it go for sales? Plan now for Christmas 2026

Christmas is one of the key opportunities for farm retailers and agritourism enterprises. Many of us are not well enough organised to benefit from this key event.

This meeting will focus on

• How did Christmas 2025 go?
• When is the right time to plan for Christmas 2026 and what should planning entail?

The day will start of with a business talk and tour of the Smiddy Farm Shop, Blair Drummond, By Stirling, FK9 4UY by owner Will Muir. Tea and Coffee will be provided. Get there early if you want to order and buy any breakfast or food.

Afterwards travel the short distance to Gargunnock Community Centre to hear from

• Monitor Farm Programme Expert in Farm Retail, Fiona Pollock, Ardoss Farm Shop and her daughter Nikki Storrar.
• Will Docker, Balgove Larder, Fife
• They will provide an evaluation of how Christmas 2025 has gone including some sales analysis and discussions on footfall, sale per basket and marketing. And they will discuss how they have already started planning for Christmas 2026. Come along and ask these larger established businesses your questions. All are welcome.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Scotland's Agritourism Monitor Farms Programme