Chris Teale - Market Access and its place in the development of a product

An Introduction to Market Access and how this fits in the development of a product. The increasing importance of Health Technology Assessment as the "4th Hurdle" and the impact of Joint Clinical Assessment (JCA) on this.

Agenda:

1. What is market access and why is it important (15 minutes)

2. Integrating market access considerations in product development - How? When? and Why? (10 minutes)

3. The impact of the introduction of JCA in 2025 on product development and product assessment (10 minutes)

4. The impact of multi-component disease management (Biomarkers/Genomics/Proteomics; Digital/Wearable technologies; Advanced analytics, Software, Algorithms, and Artificial Intelligence) on product development and product assessment (10 minutes).

5. Q & A (15 minutes)

Host or Publisher INDICRO Ltd