China Welcome Workshop – Unlock the Potential of Chinese Tourism

Time: 2pm - 6pm (3 hours + 1 hour drinks and networking event)

As international travel surges back, Chinese tourists are eagerly exploring the world again, creating a golden opportunity for UK tourism and hospitality. Join the China Welcome Workshop, tought by expert consultancy Guanxi and hosted by Brighton Museums in the historic pavilion, to unlock the secrets to captivating this thriving market.

• Discover what drives Chinese tourists to travel and how to cater to their preferences.
• Learn about key cultural differences to make every interaction meaningful and memorable.
• Gain actionable advice on tailoring experiences, communicating effectively and delivering world-class services for Chinese travellers and students.
• We will wrap up the event with a valuable networking session, where you can share insights, collaborate on new initiatives, and strengthen your network within the Brighton tourism and hospitality community.

In 2023, the UK welcomed 368,000 visitors from China, with expectations that outbound Chinese tourism will return to pre-pandemic levels by the end of 2025. Major operators like C-Trip are already reporting year-on-year growth in outbound travel, positioning the UK as a top-five long-haul destination. With total expenditures reaching £798.1 million and an average spend of £2,167 per visit, it's evident that this market presents an exceptional growth opportunity for UK businesses.

This workshop is ideal for travel, tourism and retail professionals working in customer-facing, operational or marketing and commercial roles who want to:

• Expand their understanding of Chinese visitor needs.
• Enhance customer service and cultural awareness.
• Position their businesses to thrive in a post-pandemic travel boom.

Reserve your place today and secure your competitive edge! 📩

We'd also like to thank VisitBrighton and Brighton Museums for their support of this event.

Host or Publisher Guanxi