Champagne of Champions: a Cheurlin tasting event with Isiah Thomas

Experience an unforgettable evening where the worlds of fine wine and professional basketball come together at Champagne of Champions, an exclusive tasting event hosted by Cheurlin Champagne Owner and Detroit Pistons NBA Champion Hall of Famer, Isiah Thomas, at the Downtown Market.

Guests will enjoy a guided tasting of four premiere champagnes from the Cheurlin collection, personally introduced by Isiah himself. Hear firsthand as he shares personal insights into each Champagne and the captivating story of the journey from vineyard to bottle. From the crisp Brut Spéciale to the bold Rosé de Saignée, the refined Célébrité to the distinguished Le Champion, this is a rare opportunity to enjoy these exceptional Champagnes alongside a celebrated champion.

This strolling tasting will be accompanied by a delectable and delicious grazing table of cheese, charcuterie, accoutrements, and world-class company. As you sip, savor, and mingle you’ll hear firsthand from Isiah about his journey into the world of Champagne and the inspiration behind becoming the owner of Cheurlin Champagne.

Guests will have the opportunity to pre-order bottles in advance of the event. Guests can also purchase at the event for later pickup or at Sav Sav in the Market Hall. Whether you’re a devoted basketball fan or a connoisseur of fine wines, this unique event promises an evening of exceptional flavors and memorable moments.

• Thursday, November 20, 2025 | 6:30pm-8:30pm
• Ticket price includes tax, gratuity, and service charge.
• Guests must be 21+ and have a valid ID.
• Cocktail attire is encouraged.
• All ticket sales are final, no refunds available.
• Autograph and memorabilia signing will not be permitted at the event, signing of Cheurlin Champagne bottles only is allowed.
  

More About Cheurlin Champagne: For over 200 years, the Cheurlin family has upheld their tradition of crafting Champagne in Landreville, France. Since its founding in 1788, this passion and expertise have been passed down through nine generations. Today, under the ownership of Detroit Pistons NBA Champion Hall of Famer Isiah Thomas, Cheurlin Champagne continues to thrive with a shared vision: producing champagnes that offer exceptional taste and promote a healthier experience for those who enjoy them. Through their mutual commitment to honesty, hard work, and excellence, Cheurlin Champagne is considered by many to be among the finest champagnes in the world.

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Host or Publisher Downtown Market Education Foundation