CEO Works Luncheon| The Science of ADHD & Unlocking Your Attention

In this short workshop, Jesse Abrams will use the science of ADHD and attention to illuminate how today’s overwhelming world frays our ability to focus, regardless of whether we have ADHD—and how we can optimize our performance by better understanding our brains.

Entrepreneurs significantly over-index with ADHD. The same neurobiological traits that fuel innovation—risk-taking, fast pattern recognition, hyperfocus, and creative problem-solving—can be superpowers in the early stages of a venture. But as a company grows, these traits can also become liabilities: masking can lead to burnout, charisma can turn into imposter syndrome, and difficulties with planning, follow-through, or team management can inhibit effective scaling.

This session breaks down the neuroscience in an accessible way, exploring how ADHD and attention strain impact our ability to lead, create, and sustain momentum. You’ll learn practical strategies for managing attention more effectively and, through a series of exercises, walk away with a specific, customized plan for supporting your brain’s unique capacities and strengths. We'll also dig into the unique and constantly evolving AI tools we can use to help manage our brains.

About Jesse Abrams

Jesse Abrams, ACC, CACP Integrated ADHD and Life Performance Coaching

www.jesseabramscoaching.com

I began my career in Silicon Valley startups and anti-slavery advocacy, driven by a passion for innovation and impact. But everything changed after a brain injury upended my life. In the process of recovery, I was forced to confront how physical changes to the brain can fundamentally alter how we think, feel, and experience the world. As I dove into the science of the brain, I engaged more seriously with the ADHD and learning disabilities I had lived with since childhood. I discovered how profoundly life can change when you design your life to work with your brain, not against it. I fell in love with this work because I get to help other people find the same freedom. With certifications in both ADHD and general life performance coaching, I support my clients in creating systems and strategies that align with their brains—so they can live with more ease, achieve their goals, and find fulfillment in the process.

Host or Publisher Santa Cruz Works