Celebrating Integrity: 2026 BBB Torch Awards for Ethics

The Better Business Bureau will host the 2026 BBB Torch Awards for Ethics on Wednesday, September 9, at the La Jolla Marriott in San Diego, celebrating businesses that demonstrate the highest standards of integrity and ethical practices. The event will feature keynote speaker JJ Birden, a former nine-year NFL wide receiver and author of Beat the Coverage: Six Strategic Steps to Win in Business and Life. Birden will share insights on overcoming obstacles, performing under pressure and building high-performing teams. Each attendee will also receive a hardcover copy of his newly released book. Join BBB in San Diego for an inspiring program honoring ethical businesses and highlighting the importance of integrity in today’s marketplace. Register and view the finalists at https://www.bbb.org/local/1126/bbb-foundations/torch-awards-for-ethics/sandiego