CCC WGN workshop | Mastering Internal Communications: Building Connection, Culture and Impact

Every organisation holds stories that can build trust, support and momentum. But how do you find the stories already present in your mahi and use them with intent, both inside your organisation and out in the community?
In our final workshop of the year, brand strategist Heather Horswell will unpack what a storytelling strategy means in practice, what makes a story work, and the four kinds of stories most organisations already have.
You'll leave with prompts to use with your own team, whether you’re writing a funding application or welcoming a new volunteer.
This session will suit volunteers, communications staff, managers, senior leaders, and board members of not-for-profits and charities. No prior storytelling or marketing knowledge is needed.
What You’ll Learn
✅ Brand strategy – what is it?
✅ What makes an effective story and why
✅ Finding stories to tell
✅ Telling stories within and outside your organisation
✅ Take-home prompts to use with your team
We look forward to seeing you there!
For out of towners or those who can’t make it on the day, this workshop will be recorded and shared on our website after the event, along with our other resources.
Thanks to Volunteer Wellington for co-hosting and of course to our speaker for giving her time and talent pro bono. 👏👏👏
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