Catalyst Event: How to design services your customers actually want

In this session, Fliss will share how to design your services around what your audience values, with simple ways you can tweak how you talk about them so you become the obvious choice for the right customers.

You’ll discover:

• What your ideal customers really want
• How what you do really solves their problems
• How to talk about what you do in their language

You’ll be able to:

• Talk confidently about what you do and who it’s for
• Have a structure that will help you design and promote new services
• Stop the price wrangle with services that are positioned for their value, rather than what you deliver

You’ll come away feeling crystal clear about how to articulate your value and have services that feel simple to sell.

👥 This is for you if…

• You struggle to explain what you do in a way that people understand
• You're attracting the wrong customers, or ones that aren't a good fit for what you offer
• Customers focus on your prices and deliverables, rather than the value of your work

Fliss Lee is a brand strategist and coach with 15+ years experience helping businesses to use their brand to confidently share what they do in the right places, to the people who want what they offer.

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