An Introduction to Market Research: What, Why and How

Market research is an essential aspect of starting and running a successful business. Come along and find out how the BIPC can help you.
About this Event

Important Information

This workshop is part of our Start-up and Grow programme of business support. We offer a range of workshops and events designed to support start-ups and businesses, helping you move forward with your business ideas.

As this is a part of the funded programme, attendees will be required to complete programme registration and brief end-of-session paperwork. If you would like to learn more about the programme, you can emal [email protected]

10 AM – Registration

10:15 AM – Workshop starts

Every business needs to understand their market. Market research is one of the most important tools you can use to ensure the success of your business whether you’re just starting out or already established.

Through the Business & IP Centre Leeds you have free access to exclusive resources that will help you to research different aspects of your market – a market size, sector trends, customer attitudes and your competitors.

In this workshop you will learn why market research is important, different research techniques and how to use powerful database tools.

With market research you can:

• Prove there is a genuine market for your product or service

• Learn what trends are affecting your market sector

• Discover who your customers are

• Identify and understand your competitors.

In this workshop we will demonstrate a variety of online databases, including COBRA, Mintel, IBISWorld and Statista.

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For information about how Business & IP Leeds will use your personal data, you can view our privacy policy at: https://www.leeds.gov.uk/privacy-statement/privacy-notice