Cashflow Control: Strengthening Your Business for Sustainable Growth

Cashflow is one of the most powerful, and often misunderstood, levers in a growing business. While many established businesses are generating revenue and even profit, cash can still feel tight. Growth, rising costs, and slower payment cycles are putting increasing pressure on working capital - and without clear visibility and control, even strong businesses can find themselves constrained. Through a real-life case study, we’ll explore how cashflow challenges develop, where control is often lost, and what business owners can do to strengthen their financial position.

Session Schedule:

• 10:30-11:00 – Arrival, coffee & networking
• 11:00 - 11:45 – Cashflow Workshop (MPA)
• 11:45-12:30 - Lunch (Provided by event organisers)

What we’ll cover:

• Understanding cashflow in a scaling business
• Why growth increases pressure on cash — and how to stay in control.
• A real business scenario
• Step through a case study to see how cashflow challenges build over time and how they can be identified earlier.
• Revenue, profit and cash — the critical differences
• Make better decisions by understanding what your numbers are really telling you.
• Where cash gets tied up
• From invoicing and payment terms to stock, staffing and overheads.
• Strengthening your financial position
• Practical ways to improve working capital and create more stability.
• Building confidence in your numbers
• How to use cashflow insight to support better planning and decision-making.

Why attend:

• Gain greater control and visibility over your cashflow.
• Understand how to support sustainable, confident growth.
• Learn from real-world scenarios, not just theory.
• Walk away with practical actions you can apply immediately.
• Connect with other local business owners.

Bonus:

All attendees will have the opportunity to book a free 30-minute 1-2-1 session with an MPA expert to discuss their business and next steps.

Meet the speaker:

Samantha Wildman (Director - MPA) Samantha is a highly experienced business adviser and Group Client Director at MPA, where she also sits on the Board. She works closely with established and scaling businesses to help them strengthen financial control, improve visibility, and support sustainable growth. With over a decade of experience advising senior leaders across a range of sectors, Samantha brings a practical, commercially focused perspective to the challenges business owners face, particularly around cashflow, funding, and managing growth without unnecessary risk. Known for her clear, results-driven approach, Samantha helps business owners move beyond reactive decision-making, giving them the confidence and control needed to plan ahead and scale effectively.

Know what’s Happening Next — before everyone else does.

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