Cambridgeshire & Peterborough Visitor Economy Conference 2026

Join industry leaders, businesses, tourism partners, local authorities and cultural organisations from across Cambridgeshire and Peterborough for the first conference focused on the future growth of our regional visitor economy.

Hear from national and regional leaders, gain valuable insights into the new regional Visitor Economy plans, major developments, and explore how collaboration can drive growth.

Hosted by the Cambridgeshire and Peterborough Combined Authority, on behalf of the newly formed Local Visitor Economy Partnership (LVEP), the conference will showcase the progress made over the past year and outline the opportunities ahead as partners work together to deliver ambitions aligned with the Combined Authority's Local Growth Plan, Visit England's Local Visitor Economy Partnership programme, and the region's new Destination Management Plan.

• Insight into the future plans for the regional visitor economy.
• Updates on major projects and investments shaping the region.
• Access to national tourism policy and industry perspectives.
• Practical opportunities to connect with decision-makers and sector leaders.
• Networking between tourism, hospitality, culture, heritage, creative industries.
• Engage with the Local Visitor Economy Partners
• Be part of the Destination Management Plan

Hear the Mayor's vision for economic growth, investment, employment and the role that the Visitor Economy plays in our regional economy and communities.

A national perspective on the Local Visitor Economy Partnership programme, the opportunities available to destinations, and how collaboration can strengthen regional tourism growth across England.

Meet the organisations who have come together to form the new regional Local Visitor Economy Partnership, including Discover Huntingdonshire, Discover Peterborough, Meet Cambridge, Explore East Cambs, Visit Ely, Visit Cambridge, Visit South Cambs, Cambridgeshire County Council and the Combined Authority acting as lead and accountable body.

Gain insight into one of the UK's most significant tourism and creative industry developments from Daniel Kibble, Bedford Visitor Attraction Programme and Policy Manager at DCMS and Patrick Lyons, Manager for Strategic Sites and Inward Investment at Bedford Borough Council. Hear about the opportunities that Universal Studios presents for regional tourism, visitor dispersal, skills development, supply chains, jobs, investment and the wider creative economy.

Hear how Peterborough's Station Quarter project will create a modern, welcoming gateway for visitors arriving in the city via LNER's East Coast Main Line. Learn how improved public spaces and a better arrival experience will support tourism, encourage visitor exploration and attract further investment.

Discover the latest research, market intelligence and strategic priorities that will guide the future development of the visitor economy across Cambridgeshire and Peterborough.

This conference is delivered through the Cambridgeshire and Peterborough Local Visitor Economy Partnership, bringing together public, private and third-sector organisations with a shared ambition to grow the region's visitor economy.

The event will recognise the collaborative efforts of LVEP partners, whose expertise, leadership and investment are helping to strengthen the region's reputation as a destination for visitors, businesses and investors alike.

This event is designed for:

• Tourism and hospitality businesses
• Visitor attractions and destination operators
• Cultural and creative sector organisations
• Heritage organisations and trusts
• Local authority and public sector officers
• Economic development professionals
• Business leaders and investors
• Education and skills providers
• Event organisers
• Regional and national tourism partners

Alongside keynote presentations and sector updates, delegates will have opportunities throughout the day to connect with fellow professionals, share ideas and build regional partnerships that support growth across tourism, culture, heritage and the creative industries.

Be part of the conversation shaping the future of the Cambridgeshire and Peterborough visitor economy.

This conference is being delivered using UK Shared Prosperity Funds (UKSPF). There is no cost to attend, but tickets are limited.

Register now to secure your attendance. Full agenda will be shared once confirmed.