California Swim Week

Produced by Fashion Week Haus, California Swim Week returns for the 2026 season. Join us at Shade Hotel Manhattan Beach for an immersive runway experience featuring designer showcases, elevated hospitality, premium brand activations, exclusive gifting, and special guest appearances from some of today's most recognizable personalities.

This year's event will feature runway presentations from brands including Aerie, Faherty, and Wilson, alongside additional designer showcases and appearances from fan-favorite personalities from Love Island, Hulu and Netflix.

Set against the backdrop of Southern California's iconic coastline, California Swim Week brings together fashion, beauty, wellness, entertainment, and culture for an unforgettable afternoon celebrating the best of West Coast style. Guests will enjoy a curated experience featuring runway presentations, immersive activations like IV Therapy from the Center for Reproductive Health & Gynecology, shopping opportunities, premium hospitality experiences, and exclusive moments with creators, tastemakers, media, and industry insiders.

All ticketed guests will receive exclusive discounts throughout the week with a digital passport.

Event Highlights

• Runway presentations featuring Aerie, Faherty, Wilson, and additional fashion and lifestyle brands
• Special guest appearances from Love Island, Hulu, and Netflix personalities
• Immersive brand activations and experiential installations
• Premium gifting experiences
• Signature cocktails and elevated hospitality offerings
• Shopping opportunities and exclusive brand experiences
• Influencers, media, tastemakers, and industry professionals
• Oceanfront luxury setting in the heart of Manhattan Beach

Event Schedule

2:00 PM — VIP & Front Row Guest Entry

3:00 PM — Runway Experience Guest Entry

4:00 PM — California Swim Week Runway Presentations Begin

5:00 PM — Shopping, Activations, Sweet treat, & Cocktails

6:00 PM — Event Conclusion

Dress Code

Resort Chic | Coastal Glamour | Elevated Summer Style