C4 Rally: ICC to Ironroot Republic Distillery

C4 Rally: ICC to Ironroot Republic Distillery

C4 continues to evolve.

What began as Cars & Cigars has grown into something more intentional—Cars, Cigars, Coffee, and Community. This rally marks the next step.

C4 @ ICC — The Starting Line
We’ll begin the morning at Industrial Cigar Co. with a relaxed car show atmosphere. A clean mix of builds, from curated show cars to daily drivers, all parked with purpose.

• Complimentary coffee and donuts
• Time to walk the lot, connect, and settle in
• Live filming of Saturday at the Shop from 10:00–10:30 AM

No pressure, no judging—just a proper start to the day.

The Rally
At 10:30 AM, we roll out together from ICC and head north.

The drive is part of it. No rush, no chaos—just a solid group moving in the same direction.

Ironroot Republic Distillery — The Destination
An award-winning Texas distillery known for pushing boundaries in American whiskey. Family-owned and rooted in craft, Ironroot blends tradition with precision to produce bold, expressive spirits.

For the rally, we’ll have:

• Patio access for cigars and conversation
• A private distillery tour
• Time to explore and settle into the space

Flow of the Day

• 9:30 AM — Arrival at Industrial Cigar Co. (coffee & donuts)
• 10:00–10:30 AM — Saturday at the Shop live
• 10:30 AM — Rally departure
• ~11:30 AM — Arrival at Ironroot Republic Distillery

We’ll have access to the distillery until 5:00 PM. Come and go as you please.

This is a one-way rally. After arrival, you’re free to stay, head out solo, or roll back with a group when you're ready.

Open to everyone—show car or daily driver. If you enjoy good cars, cigars, and the right kind of company, you’ll feel at home.

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher Industrial Cigar Co.