Business Planning for Realtors

About this event

This Business Planning session is offered the last Wednesday of each Month from 10am to 1pm. We encourage you to attend our live event and have lunch (sandwiches & drinks) with us. You may also attend virtually on Zoom.

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It can be frustrating in this business trying to make a living selling real estate when there's little commission consistency. If you'd like some direction to make a consistent living selling residential real estate here in Calgary, we invite you to attend our upcoming business planning workshop.

We'll help you write a marketing and business plan that will get sellers to call you to sell their homes.

Here's what you're going to cover in our 3 hours together (at Holiday Inn, Blackfoot Trail, SE) or on Zoom (so you can attend from anywhere and save on expensive gas prices) so that you leave with a simple, one-page plan that you can take home with you that outlines exactly what to do to generate seller leads and taking listings in this hot real state market. New or Veteran Agent - you will get something from this workshop.

Here's what we'll cover together:

1. Lead Generation

- How to work with the people you know and your past clients with a 36 touch

- How to hold an open house that attracts sellers instead of just buyers

- How to follow up with internet leads who request information online

2. Lead Conversion

- You'll see how a CRM is set up to make sure no leads fall through the crack.

- How our CRM follow-up process works to move people to an appointment and contract.

- Exactly what to say to people when they express interest in buying or selling a home.

3. Presentation

- What to send out in a package before a listing appointment to position yourself right

- The components of the listing presentation and how to do it, in order

- How to choose the best comparable sales to help the seller zero in on a price

4. Listing Process

- Review our step by step checklist of what we do once we get a listing contract

- How we promote our listings (professional staging, remarkets in the MLS, using the right words)

- How to correctly receive and negotiate offers

5. Transaction Process

- Step by step checklist for compliance and wowing the client through escrow

- Types of turbulence that can come up along the way and how to resolve it

- Making the other agent your ally and not your adversary

6. Past Client / Reviews

- When to ask for an online review and to make sure it gets done

- The first 90 days after closing to secure a client for life (referrals and repeat business)

- How to hold client events and the best ones that bring in new business for you

7. Personal Development Tips

- The morning schedule to follow to be productive

- How to save money for taxes

- Books and resources that helped me to get from where you are to where I am

*BONUS* You'll leave with a free copy of our Business Planning Workshop handbook that contains checklists, scripts, and other resources that we use to run our day-to-day business.

Host or Publisher Bryon Howard