BUSINESS PATHWAY FOR STARTUPS

Format: In-Person & Online | Certificate Awarded Upon Completion

Launch Your Vision. Build Your Business. Lead the Future. Whether you’re a first-time entrepreneur or someone ready to bring a big idea to life, New Pathway is your gateway to launching a successful startup. This immersive 8-week accelerator program is designed to walk you through the essential stages of business creation, with a clear roadmap, personalized support, and a collaborative learning environment.

You’ll gain the knowledge, tools, and confidence to move from concept to company—and graduate with a polished, investor-ready business plan in hand.

• A deep understanding of startup fundamentals and business building strategies
  
• Real-world experience through hands-on projects and pitch practice
  
• Mentorship from industry experts and successful entrepreneurs
  
• Access to a vibrant network of fellow founders, professionals, and community leaders
  
• A certificate of completion to recognize your commitment and achievement
  

🕒 Duration: 8 Weeks 📍 Format: In-Person (633 12th St. West Columbia,SC 29169) & Virtual Access 🎓 Who Should Enroll: Aspiring entrepreneurs, early-stage founders, and anyone looking to turn an idea into a viable business 📄 Certificate Issued Upon Completion

Week 1: The Entrepreneurial Mindset & Vision Mapping Explore what it truly means to be an entrepreneur. Identify your "why," define your mission, and set clear, actionable goals. Begin outlining your business vision.

Week 2: Idea Validation & Market Research Test your business idea against real-world needs. Learn how to identify your target market, analyze competitors, and validate your concept through customer discovery.

Week 3: Building a Business Model That Works Dive into the Business Model Canvas. Define your value proposition, customer segments, revenue streams, and key activities to build a scalable and sustainable model.

Week 4: Branding, Marketing & Go-to-Market Strategy Develop your brand identity and message. Learn how to craft a go-to-market plan, create content that connects, and position your business for maximum impact.

Week 5: Financial Fundamentals & Funding Options Understand startup finances, from budgeting and forecasting to profit margins and break-even analysis. Explore funding options—bootstrapping, grants, loans, and investors.

Week 6: Operations, Legal, & Business Structure Get your backend in order. Choose the right legal structure, navigate registrations and permits, and set up efficient systems for smooth day-to-day operations.

Week 7: Pitching, Storytelling & Investor Readiness Learn how to confidently pitch your idea. Refine your story, create a compelling pitch deck, and practice presenting to peers and mentors.

Week 8: Final Presentations & Graduation Present your investor-ready business plan to a panel of mentors and community leaders. Celebrate your journey, receive your certificate, and leave with next steps for launch!

This is more than just a course—it’s your launchpad. Join a community of passionate, like-minded changemakers and take the leap into entrepreneurship with support, structure, and purpose.

Limited spots available. Reserve yours today and start building the business you were meant to lead.

Host or Publisher Mota Crosslinking Business Academy