Business Of Sports Summit 2026

The Business of Sports Summit, launched in 2024 through the Eli Broad College of Business, is an annual event designed to empower Michigan State University students pursuing careers in the sports or entertainment industry. This premier summit serves as a dynamic platform for students to connect with industry leaders, gain valuable insights, and draw inspiration from top professionals in sports management, marketing, media, and more. Attendees have the opportunity to engage in networking sessions, panel discussions, and workshops, all tailored to equip the next generation of sports or entertainment business professionals with the knowledge and skills necessary for success.

Info: Panel 1: Rookies In The Room, Panel 2: Behind The Scenes of Live Events

Info: Panel 3: The Whole Athlete: Living Beyond The Game, Panel 4: Marketing and Sponsorships: Cheers, Clicks, and Conversations

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Host or Publisher Future Leaders in Sports and Entertainment