Business Launch and Learn - How to Be a Good Podcast Guest
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Join us for a practical one-hour virtual session designed to help entrepreneurs and small business owners find the right podcasts, land guest spots, and show up to every interview ready, confident, and memorable — no media experience required.
Podcasting has become one of the most powerful (and underused) visibility tools for small business owners. But most people don't know where to start — which shows are worth pursuing, how to pitch yourself without feeling awkward, or what actually makes a guest worth having back. In this session, Dr. Julie Marty-Pearson will walk participants through how to identify the right podcasts for their audience, craft a pitch that gets a yes, and deliver an interview that builds real credibility and connection — long after the episode drops.
Whether you've never been on a podcast or you've done a handful and want to show up stronger, this session will change how you think about podcast guesting as a growth strategy — and leave you with one concrete action you can take this week.
You'll walk away with:
- A clear method for finding and evaluating podcasts that are the right fit for your business and your ideal audience
- A simple pitch framework that gets responses — even if you have no audience or media credits yet
- Techniques for telling your business story in a way that's compelling, focused, and easy for any listener to connect with
Podcasting has become one of the most powerful (and underused) visibility tools for small business owners. But most people don't know where to start — which shows are worth pursuing, how to pitch yourself without feeling awkward, or what actually makes a guest worth having back. In this session, Dr. Julie Marty-Pearson will walk participants through how to identify the right podcasts for their audience, craft a pitch that gets a yes, and deliver an interview that builds real credibility and connection — long after the episode drops.
Whether you've never been on a podcast or you've done a handful and want to show up stronger, this session will change how you think about podcast guesting as a growth strategy — and leave you with one concrete action you can take this week.
You'll walk away with:
- A clear method for finding and evaluating podcasts that are the right fit for your business and your ideal audience
- A simple pitch framework that gets responses — even if you have no audience or media credits yet
- Techniques for telling your business story in a way that's compelling, focused, and easy for any listener to connect with
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Where is it happening?
120 Hawley St, Binghamton, NY 13901-3904, United States
Event Location & Nearby Stays:
Know what’s Happening Next — before everyone else does.
Host or PublisherSUNY Broome - Entrepreneurship Assistance Center
