Business Lab Workshop - Secrets of SEO & AI Search Visibility: What Marketing Agencies Won’t Tell Yo
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If your business can’t be found in AI search, you’re already losing customers.
This Business Lab Workshop is designed for business owners and professionals who want to understand how search is evolving and how to stay visible in an AI-driven world. In Secrets of SEO & AI Search Visibility: What Marketing Agencies Won’t Tell You, Erick Pennington will break down what is actually working right now and how to position your business to be found.
This session is ideal for leaders who want practical, no-fluff strategies to increase visibility, attract more customers, and stay competitive as search continues to shift.
You will learn how to:
Use low-cost online marketing strategies that drive real results
Show up in AI-driven search results across emerging platforms
Attract more customers with smarter, more strategic positioning
Meet the Speaker:
Erick Pennington
Chief Revenue Officer, Conversion First Marketing (CFM) and WST Corporation
Erick Pennington is Chief Revenue Officer of Conversion First Marketing (CFM) and WST Corporation, a Nashville-based investment and operations company that delivers custom websites, marketing, and online solutions to businesses across the country. WST owns and operates six Metro Nashville agency brands serving more than 1,000 active clients.
As CRO, Erick leads product and service strategy, pricing, revenue assurance, and customer experience across the WST family of brands. He has worked in and alongside agencies since 2004 — in markets including Atlanta, San Francisco, New York, Chicago, and Nashville — spanning brand and marketing communications, web and digital marketing, and advertising technology and analytics.
CFM is an AI-rated agency, recognized in AI search as a leading web design and digital marketing partner. Under Erick's leadership, the team optimizes client websites and content for both traditional search and AI-driven platforms like ChatGPT, Gemini, Perplexity, and Grok — pairing cutting-edge AI tools with real human strategy to help businesses in Nashville and beyond convert clicks into customers.
This Business Lab Workshop is designed for business owners and professionals who want to understand how search is evolving and how to stay visible in an AI-driven world. In Secrets of SEO & AI Search Visibility: What Marketing Agencies Won’t Tell You, Erick Pennington will break down what is actually working right now and how to position your business to be found.
This session is ideal for leaders who want practical, no-fluff strategies to increase visibility, attract more customers, and stay competitive as search continues to shift.
You will learn how to:
Use low-cost online marketing strategies that drive real results
Show up in AI-driven search results across emerging platforms
Attract more customers with smarter, more strategic positioning
Meet the Speaker:
Erick Pennington
Chief Revenue Officer, Conversion First Marketing (CFM) and WST Corporation
Erick Pennington is Chief Revenue Officer of Conversion First Marketing (CFM) and WST Corporation, a Nashville-based investment and operations company that delivers custom websites, marketing, and online solutions to businesses across the country. WST owns and operates six Metro Nashville agency brands serving more than 1,000 active clients.
As CRO, Erick leads product and service strategy, pricing, revenue assurance, and customer experience across the WST family of brands. He has worked in and alongside agencies since 2004 — in markets including Atlanta, San Francisco, New York, Chicago, and Nashville — spanning brand and marketing communications, web and digital marketing, and advertising technology and analytics.
CFM is an AI-rated agency, recognized in AI search as a leading web design and digital marketing partner. Under Erick's leadership, the team optimizes client websites and content for both traditional search and AI-driven platforms like ChatGPT, Gemini, Perplexity, and Grok — pairing cutting-edge AI tools with real human strategy to help businesses in Nashville and beyond convert clicks into customers.
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Where is it happening?
2014 Market Creek Drive, Spring Hill, TN 37174, United States
Event Location & Nearby Stays:
Know what’s Happening Next — before everyone else does.
Host or PublisherSpring Hill Chamber of Commerce (TN)
