Business Impact Research: Unlocking the Value of Information Assets

Join DAMA Adelaide for an exclusive presentation unveiling findings from the groundbreaking Business Impact Research Project, delivered by Associate Professor Nina Evans and James Price.

This pioneering global initiative, led by Nina Evans of Adelaide University and Experience Matters is redefining how organisations understand, govern, and extract value from their most critical assets—data, information, and knowledge.

You may recall participating in our earlier survey—this session reveals the insights gathered and what they mean for organisations navigating an increasingly data-driven world.

The research explores how organisations can better identify, measure, and quantify the business impact of Information Assets, providing a foundation for stronger governance, improved decision-making, and measurable value creation.

Key objectives of the research:

• Identify risks, costs, value, and benefits of Information Assets
• Quantify the business case for investing in data governance and management
• Improve the quality of Information Assets
• Enable more effective and profitable use of technologies such as AI

The project will deliver practical tools for organisations to reduce risk and cost while increasing value and benefit.

Why attend?

• Gain insights from real-world global research
• Understand the true business value of data governance and quality
• Learn how to justify investment in information management
• Prepare your organisation for AI, automation, and digital transformation

The session will conclude with an interactive discussion and workshop, giving you the opportunity to engage directly with the presenters and explore how these insights apply to your organisation and contribute directly to the research!

Don’t miss this opportunity to discover how better management of Information Assets can transform decision-making and unlock new business potential.
More information on the project can be found here: https://www.experiencematters.com.au/evidence/research/business-impact-research/
Thank you to our venue sponsor, Salesforce!

Info: Welcome, please grab a drink and feel free to mingle, catch up and meet some new data professionals.

Info: • Project context – why this project is of global significance
• Key findings and insights and implications for organisations and data leaders
• Identifying measures of business impact - workshop

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Host or Publisher DAMA Australia