Business Essentials Seminar; AI in your Marketing. Benefits and Dangers!

Everyone is talking up the benefits of AI - particularly in generating marketing content – but the potential legal risks to business are still being uncovered.
In this seminar we’ll review the impact generative artificial intelligence is having in marketing and advertising.
In particular, we’ll discuss the connections between the increased use of AI and potential repercussions for laws related to trade mark infringement.
We’ll also specifically address comparative advertising – where you “call out” a competitor to demonstrate the benefits of your product – and the inherent risks in this approach for your business given recent developments in Australian case law.
This session is essential for business owners, marketers, web developers, brand creatives and others involved in marketing and business development who would benefit from a better understanding of the benefits and dangers in this fast developing area.
This seminar will be led by our Intellectual Property Director Ben Gouldson with input throughout from our growing IP team.
As always, the seminar will be informal with plenty of opportunities for questions and discussion among the attendees.
If this is your first time visiting our office, you can view our map here.
Our presenter
Ben Gouldson is the Managing Director of Clifford Gouldson Lawyers, and a well-known and trusted advisor to many Toowoomba, Queensland, and national businesses over his more than two decades in the legal industry. With a breadth of experience across multiple practice areas, Ben’s expertise is unrivaled. Ben’s capacity to see the big picture and guide clients to simple solutions for complex legal problems makes him a highly sought-after legal practitioner.
Stay for drinks
We invite attendees at our Business Essentials to join us for light refreshments afterwards.

Host or Publisher Clifford Gouldson Lawyers