Business Building Basics - Essential Steps for Starting Your Own Business

Welcome to Business Building Basics - Essential Steps for Starting Your Own Business event! Join us at The Woolwich Centre on February 5, 2026 at 10:00 AM (Europe/London)

We will cover the essential steps for laying the foundations for you to create your own business. You wil leave this practical workshop with actionable plans and information to get your enterprise up and running.

Interact with other small business owners for supportive group development. You are not alone on this journey! Realise your dreams of working for yourself, by taking the time to understand your ideal business inside and out.

• Learn how to price your services, so you can live the life you want on your own terms.

• Get clarity on your idea and Unique Selling Points.

• Set targets for growth and who your perfect customers are.

• Identify the best marketing activities for you to promote your business to them.

• Map out your Customer Journeys

It leads you through essential exercises that fully define how your engagement process is going to convert casually curious people into committed and loyal customers.

Begin your business on the right track, with scalable plans, backed by a wealth of ideas and inspiration to sustain your on-going marketing activities.

Breakdown the barriers that are holding you back from being consistent with your marketing efforts. It’s easy to lose hope or focus, when you don’t have an achievable plan in place.

Info: Explaining your Product or Service offering
What does your business do and why?
Create your Mission Statement

Setting Goals
Why are you running this business?
Where do you want to be in 12 months?
Two years?
Five years?
Ten years?

Your pricing model
What are you charging for your product/service
How to work out your fees and prices

Identifying Your Customers
Create avatars of your ideal clients
Three people who need your product/service (Personas)
Those who already use your product/service (Profiles)

Identifying Your Competitors
Who are you competing with in the same space?
How are you similar?
How are you different?

Mapping your Customer Journeys
How and Where will people find you?
How many stages between Awareness and Sales?
- Post-Sale stages

Info: Forging Your Unique Selling Point
What do you offer that nobody else can?
Skills
Experience
Expertise
Passion

Pitching Your Business
Explaining what you do efficiently
10 second pitch
30 second pitch
60 second pitch
120 second pitch

Promoting Your Business
Identifying the best marketing platforms
Online marketing
Website
Google & SEO
Email
Blogging
Podcast
Webinars
YouTube
Social Media
Meta
Facebook
Instagram
WhatsApp
TikTok
Snapchat
Pintrest

Offline marketing
Networking
Print media
Flyers & Posters
Radio

Crafting Your Messages
What are you saying to your audiences?
Speaking to each ideal customer
The problems are you solving for them
The experience you’re going to give them
The results you you’re going to deliver
The feelings you’re going give them

Info: Identifying your Themes
What are your broad categories of conversation?
The Stories that support your business

Planning your Campaign
How far ahead are you looking?
3 months
6 months
9 months
12 months

Control Your Channels
Spread your Themes across your week
What to say and When
Months
Weeks
Days

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher Make Videos With Mike