Business AI Accelerator - Week 5: Market and Competitor Research
About this Event
Are you making business decisions based on real customer insights or just assumptions?
Understanding your customers and competitors is one of the most valuable skills for growing a business. Yet many small businesses rely on guesswork, limited feedback, or time-consuming online searches that don't always lead to better decisions.
Join WA AI Hub for Week 5 of the Business AI Accelerator, a practical workshop designed for small business owners, startup founders, and solo operators who want to research their market more effectively and turn information into business opportunities.
In this hands-on session, you'll learn practical ways to research customer needs, explore competitor positioning, and evaluate information before using it in your business.
What you'll take away:
- An Evidence Log to organise reliable market and customer insights.
- A Customer & Competitor Research Framework for gathering and comparing information more effectively.
- Practical Prompting Techniques to explore customer needs, competitor positioning, and local market opportunities.
- Source Checking Skills to help you verify information before acting on it.
- A Repeatable Research Process you can apply to future business decisions, marketing campaigns, and new ideas.
Who should attend?
- Small business owners
- Startup founders
- Solo operators
- Business managers
- Anyone wanting to better understand their customers, competitors, and local market
Business AI Accelerator Series
This workshop is part of the Business AI Accelerator, an eight-week practical program designed to help businesses integrate AI into everyday operations.
- Week 1: AI Opportunity Map
- Week 2: Build a Business Assistant
- Week 3: Automate a Repetitive Workflow
- Week 4: AI Marketing and Customer Messaging
- Week 5: Market and Competitor Research ← You are here
- Week 6: Governance and Compliance Basics
- Week 7: Measurement and Implementation
- Week 8: Demo, Peer Review and Next Steps
Your Facilitators
- Dr Eunice Sari is Co-Founder and Management Committee Member of WA AI Hub, and an internationally recognised leader in customer research, digital transformation, and responsible AI. With more than 25 years of experience, she has helped organisations understand customer needs, improve decision-making, and turn research into practical business outcomes through human-centred design.
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Refund, Cancellation and Transfer Policy
1) Your legal rights: Our services come with guarantees under the Australian Consumer Law that cannot be excluded. Nothing in this policy limits them. This policy applies to tickets for this event only.
2) If we cancel or materially change the event: If we cancel this event, or change its date, content, format or delivery mode so materially that it no longer meets your reasonable needs, you can choose either:
(a) a full refund of the total you paid, including Eventbrite fees, to your original payment method; or
(b) a transfer to a later event of your choice.
We do not deduct any fee from these refunds. Minor changes, such as a substitute presenter, a running-order change, or a different room at the same venue, do not entitle you to a refund under this clause. If you think a change is material, email and we will decide within 5 business days. We will give reasons if we decline, and your legal rights are unaffected.
3) If you cannot attend: Tickets are non-refundable for change of mind. If you tell us at least 14 days before the event, you may move your ticket once to another session, subject to availability. It has no cash value.
4) Transferring your ticket to another person: You may transfer your ticket to another person up to 7 days before the event, by emailing with the new attendee’s name and email, or via Eventbrite’s transfer tool where enabled. Tickets must not be resold for more than you paid. We set this cut-off because we confirm final attendee numbers with the venue and caterer, and prepare name badges and course materials, 7 days before each event.
5) No-show or leaving early: No refund or credit is available if you do not attend or leave part-way through, except as required by law.
6) Refund requests: Email with your name, order number and the clause you rely on. We acknowledge requests within 5 business days and decide them within 10 business days. Approved refunds go to the original payment method and normally appear within 5 to 10 business days.
7) Conduct: We may refuse entry or remove an attendee who endangers others or seriously disrupts the event. No refund is due for that. This does not limit your legal rights.
8) Tickets sold through Eventbrite: Eventbrite processes tickets. Its refund tools and terms apply in addition to this policy, and we will honour the rights set out here. For advisory, training or consulting under a separate written agreement, that agreement’s terms apply together with clauses 1 and 2.
Terms & Intellectual Property
© 2027 WA AI Hub. All training and workshop content is our intellectual property and is provided for personal or internal use only. Redistribution, resale, or commercial reproduction is prohibited without written permission. Your registration confirms agreement to our full Terms of Service and Privacy Policy.
Safety & Privacy Note
Do not enter sensitive data (personal, client, health, legal, financial, or confidential organisational/community information) into AI tools during the workshop. We will provide safe practice examples.
Where is it happening?
Event Location & Nearby Stays:
AUD 116.04
