Building fast? Make sure you’re building it right

Building a business is energising -but it’s also unstable.

Revenue fluctuates, opportunities feel urgent, every client feels important, every “yes” feels necessary, and in that environment, it’s easy to make decisions that feel smart in the short term, but expensive in the long term.

• Underpricing to win momentum
• Over-delivering to secure loyalty
• Saying yes before checking your capacity
• Designing your calendar around survival, not strategy

That isn’t lack of discipline, it’s what happens when you grow without a commercial framework protecting you. The most dangerous business isn’t the one that’s failing, it’s the one that’s working, but wiring instability into its foundations. If it were clearly broken, you’d fix it, but the risk is that it’s “fine" and the habits you form in year one become the constraints you fight in year five.

In this high-impact session, Sarah Bennett-Nash, author of More Money, More Life, explores the hidden psychology shaping how early-stage founders price, decide and design their models.

You’ll examine:

• The Accounting Delusion
  Why focusing purely on revenue can distract you from building sustainable structure.
• The Invisible Tax
  The early habits - underpricing, over-delivering, tolerating scope creep - that quietly reduce your future margin and confidence.
• Accidental Charity
  How giving away value at the beginning sets precedents that are hard to reverse.
• The Money Script
  The inherited beliefs influencing your pricing, risk appetite and commercial posture, often without you realising.

This is not a budgeting workshop, it’s a structural recalibration. Because money is not the goal, money is the permission slip, to build stability, optionality and confidence from the start.

You’ll leave with:

• A practical 30-day decision filter
• Clear criteria for what to say yes (and no) to
• Greater confidence in pricing conversations
• A sharper understanding of where you’re leaking value
• And a stronger operating identity: The Life-First Founder

Someone building a business that supports their life, not one they’ll need to escape later.

Profitable. Intentional. In control early.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Small Business Research + Enterprise Centre