Building Communities: How to Build a Community That Grows Your Business
About this Event
📅 Date: 29th September 2026
Workshop: 12:30 PM – 1:30 PM
📍 Location: The Brew, Eagle House, 163 City Road, EC1V 1NR
Practical strategies for creating genuine connections, increasing engagement and building a community around your brand
Building an audience is one thing. Creating a community of people who genuinely connect with your business, engage with your brand and want to keep coming back is another.
In this Lunch & Learn, Francesca Mariama and Annette Christian, Co-Founders of Yes Gurl, will share what they’ve learned from building an idea into an award-winning community and friendship app with more than 10,000 women.
They’ll talk honestly about what has worked, what hasn’t, and the lessons they’ve learned about creating meaningful engagement, encouraging genuine connections and growing a community with limited resources.
Drawing on their experience building both an online community and in-person events, Francesca and Annette will explore how businesses can create a stronger sense of connection around their brand – and turn an audience into a community people genuinely want to be part of.
You’ll learn how to:
- Build an engaged community around your business or brand
- Encourage genuine connection rather than passive followers
- Create meaningful engagement with your audience
- Bring online and in-person communities together
- Grow a community with limited resources
- Learn from what works – and what doesn’t
Whether you’re a founder, marketer or business owner looking to build stronger relationships with your audience, you’ll leave with practical insights, real-life examples and actionable ideas you can apply to your own business.
About Annette & Francesca
Annette Christian and Francesca Mariama are the co-founders of Yes Gurl, an award-winning community and friendship app helping women build meaningful friendships.
Passionate about creating spaces where women feel they belong, they co-founded Yes Gurl in response to the growing loneliness epidemic affecting Gen Z and millennial women. Since launching, they’ve grown a community of over 10,000 women and helped thousands build genuine connections through their events and friendship app.
Where is it happening?
Event Location & Nearby Stays:
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