Building Beyond Prompts: the AI-driven evolution of architecture

FORMA + TechItalia presents "Building Beyond Prompts: the AI-driven evolution of architecture" a roundtable with Marco Vanucci, Stefano Casati and the Amazon AI Team.

connects ideas, people and businesses that operate in the built environment. From design to architecture, from town planning to real estate and beyond, we are an open space for debate and inspiration.

This roundtable will explore the transformative impact of artificial intelligence on architecture, focusing on how AI is reshaping the industry while challenging traditional roles and creative processes.

We will explore:

- Agency: Delving into the evolving relationship between architects and AI, we will explore how AI integrates into the architectural workflow, redefining the roles and responsibilities of architects in the design process.

- Identity: The complexities of authorship and intellectual property in the age of AI, discussing how prompts and generated content reflect the cultural backgrounds and creative identities of their creators.

- Databases and Toolkits: The discussion will focus on the importance of building, maintaining, and updating comprehensive databases of prompts and images. This will include considerations of accessibility, inclusivity, and the ongoing development of AI-driven design tools.

- Case Study 1: Branding to Facade Design: An in-depth look at how AI has been used in a real-world scenario, transforming branding concepts into architectural facades for a clothing brand. This case study will highlight the practical application of AI in bridging design disciplines.

- Case Study 2: Prototyping Real Estate Products: Exploring the use of AI in the prototyping of real estate products, this case will focus on the development of villas in South America, showcasing how AI can accelerate and innovate the design and construction process in real estate.

- Demo: The Amazon Team will showcase an AI-powered makeover tool that reimagines room designs. Starting with a picture of your room, the tool allows you to explore various styles—modern, rustic, minimalist, and more—offering a visual preview of how your space can be transformed. It also provides a curated list of where to purchase the components needed to bring the new design to life.

This roundtable aims to foster a comprehensive dialogue on the future of architecture in the AI era, emphasising the balance between technology and human creativity, the preservation of cultural identities, and the practical implications for real estate and design professionals.

Programme

18:00 - Introduction - Pier Paolo Mucelli (TechItalia)

18:10 - Roundtable with:

• Marco Vanucci (Director - OPENSYSTEMS Architecture)
• Stefano Casati (Director - Imagine by Casati)
• Amazon AI Team

Moderator:

• Lorenzo Pandolfi (FORMA)

19:00 - Q&A and Networking

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Host or Publisher Techitalia London