Building a Validated Design and Development Strategy

During this session, we will be working to build consumer-centric design and development plans for both physical and digital products that incorporate feedback loops throughout your pre-development process to reduce risk and accelerate downstream processes. We’ll delve into techniques such as Minimum Viable Products (MVPs), A/B testing, and iterative design sprints to expedite learning and minimize risks. We’ll discuss how you can strike a balance between the waterfall / phase-gate processes and agile methodologies using ideas from the world of Design-Thinking. Ultimately, you will walk away with new tools for developing executable strategies for your design & build phases.

1. Define the core principles of consumer-centric design and development for both physical and digital products.
2. Understand how to apply techniques like Minimum Viable Products (MVPs), A/B testing, and iterative design sprints to accelerate learning, reduce risk, and optimize downstream processes.
3. Recognize strategies for balancing waterfall/phase-gate processes with agile methodologies

Darren Stoddart is an award-winning product development innovator with 30+ years of experience driving strategy and execution across diverse industries. With degrees in Industrial Design, Creativity and Innovation, and Entrepreneurship, Darren has a unique toolset that he’s used to implement and lead product development activities at several large companies as well as through his consulting firm, The Future Mill LLC. Darren has a proven track record of launching successful products that have delivered decades of revenue growth, as well as securing patents for his groundbreaking work. He is also a passionate educator, teaching creativity and innovation courses at the University of California, Irvine.

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