Building a Marketing Framework for Change

Join us for an insightful workshop designed for social entrepreneurs and impact-driven organizations!

In a world overflowing with challenges and solutions, how do we cut through the noise and truly engage consumers?

Join us for "Building a Marketing Framework for Change," a hands-on workshop designed specifically for social entrepreneurs and impact-driven organizations looking to make a meaningful connection with their audience.

Instead of chasing the latest trends or buzzwords, let’s focus on what really matters: your core story. This workshop will guide you in building a sustainable marketing framework grounded in your mission and values.

What to Expect:

• Craft Your Core Narrative: Discover how to articulate your mission in a way that resonates and inspires action.
  
• Develop Your Framework: Gain practical tools and strategies to create a marketing system that minimizes future work while maximizing impact.
  
• Cut Through the Noise: Gain insights into how to differentiate your message in a crowded marketplace, making it stick with your audience.
  
• Learn the Principles of Sustainable Marketing: Discover how to integrate sustainability into your marketing efforts effectively.
  

Who Should Attend:
This workshop is perfect for social enterprises, NGOs, and any organization looking to enhance their marketing strategies with a sustainable focus.

Event Details:

📅 Date: Thursday, November 7, 2024
⏰ Time: 5:00 PM – 6:00 PM HKT
📍 Location: ESG Innovation Lab, 28/F, 28 Stanley Street, Central, Hong Kong
🇬🇧 Language: English / Cantonese

Speaker: Samantha Chung | Founder of Ripple Marketing
A journalist by training, digital marketer by experience, Samantha sets out to reclaim marketing as a force for change. With extensive experience in leading marketing agencies serving clients in the luxury lifestyle and hospitality space, Samantha is well positioned in driving conversations about responsible and sustainable consumption, as well as accelerating inclusive marketing practice and stakeholder engagement.
https://ripple-marketing.com/

Host or Publisher ESG Innovation Lab by Dream Impact x TEC