Building a Better Employer Health Plan
Schedule
Wed Aug 05 2026 at 01:00 pm to 05:00 pm
UTC-05:00Location
Haley Comfort - Heating, Air Conditioning & Fireplaces - 24/7 Service | Rochester, MN
About this Event
Building a Better Employer Health Plan
Healthcare costs continue to rise faster than wages, leaving employers frustrated and out of options.
Join the Free Market Medical Association for an employer-focused educational event exploring how local and national employers are rethinking healthcare—by cutting out waste, buying care directly, and aligning incentives around better outcomes.
You’ll learn:
- Building a plan to benefit your business not an insurance carriers bottom line
- Why every employer should offer Direct Primary Care (DPC)
- Conservative care pathway: PT that reduces costs and improves access
- Why Ph*rm*cy is broken and what transparent alternatives look like
- How employers can take action, from a former HR leader
Ideal for employers with 50+ employees who want more control, transparency, better results, and lower costs.
This event will be held in the 2nd floor seminar room at Haley Comfort Systems.
Agenda
🕑: 01:00 PM - 01:30 PM
The Employer Healthcare Problem
Host: Colton Storla - North Risk Partners
Info: Carrier vertical integration; Fully insured vs. level-funded vs. self-funded vs. captives; Choosing Independent health plan partners vs. relying on buying a carrier based plan off the shelf
🕑: 01:30 PM - 02:00 PM
Primary Care as the Foundation of a Better Plan
Host: Lee Aase - HELPcare Clinic
Info: What Direct Primary Care actually is (and isn’t); Why primary care fixes the entire plan; Coordinating care outside of the DPC can save you big; DPC + HSA eligibility (practical, immediate value); How employers can offer DPC:
Employer-paid, Employee-paid via HSA, Blended approaches
Key takeaway: Employers can act now, even without changing insurance.
🕑: 02:00 PM - 02:30 PM
MSK Spend: The Hidden Cost Driver Employers Ignore
Host: Brian McQuilkin - ActivePT
Info: Why MSK is one of the top cost drivers;
The traditional referral/MRI/surgery treadmill;
Conservative care pathways that reduce cost and downtime;
Direct access PT and measurable ROI for employers.
Key takeaway: Better outcomes + lower spend ≠ cutting care.
🕑: 02:30 PM - 02:40 PM
Break/Networking
🕑: 02:40 PM - 03:10 PM
Ph*rm*cy: The Black Box Employers Don’t See
Host: VividClearRx
Info: Why PBMs drive cost inflation
What “transparent” Ph*rm*cy actually means
Common contract pitfalls employers never see
Practical ways employers regain control of RX spend
🕑: 03:10 PM - 04:00 PM
From Theory to Reality: An Employer Who Did It
Host: Matt Ohrt - Executive Director, FMMA
Info: Learn how Matt Ohrt, as VP for Medical at Merrill Steel facing unsustainable premium increases, redesigned the company health plan in a way that have kept premiums flat for 8 years (so far). Hear what worked, what didn't and lessons learned, and how employers can start small and make real improvements without blowing things up.
🕑: 04:00 PM - 05:00 PM
Wrap-Up & Tour & Networking
Info: Q&A for all speakers; Opportunity to tour HELPcare Clinic and ActivePT space in Haley Center. Social hour at Chip Shots.
Where is it happening?
Haley Comfort - Heating, Air Conditioning & Fireplaces - 24/7 Service, 3708 North Broadway Avenue, Rochester, United StatesEvent Location & Nearby Stays:
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