Build Your Brand: A 3-Hour Workshop for North Coast Businesses

Is your business ready for growth in 2026? Join us for a practical 3-hour workshop designed for local businesses along the North Coast—from West Kilbride to Gourock. Whether you’re just starting out or looking to refresh your brand, this session will give you the tools, insights, and confidence to take your business to the next level.

Delivered by George Glen, brand expert with over 15 years’ experience in the industry, you’ll explore:

• Brand Theory: What makes a brand human, memorable, and connected to your audience. Learn from examples of local and global brands—what works, and what doesn’t.
• Business Model Canvas: Map out your business in a clear, scalable way.
• Competitor Analysis: Identify gaps, strengths, and opportunities in your local market.
• Core Values & Personality: Define what your business stands for and how it communicates with your audience.
• Function, Benefit & Emotive Exercises: Understand the difference between features, benefits, and the emotional connection your brand can create.
• Full Case Study: See a brand launch from concept to reality.
• Next Steps for Your Brand: Budgeting, DIY vs agency options, funding opportunities, and actionable guidance for your business in 2026.

Why attend?

• Gain practical tools and exercises to clarify your brand and business model.
• Connect with other local businesses in a peer-to-peer learning environment.
• Walk away with a clear roadmap for launching or growing your brand.
• Enjoy refreshments while networking in a relaxed, creative space.

Who should attend?
Local entrepreneurs, small business owners, and anyone looking to clarify or relaunch their brand along the North Coast of Scotland.

Know what’s Happening Next — before everyone else does.

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Host or Publisher The Media Studio