Build a Shared AI Brain with Claude: How to Scale Without Losing Your Mind

AI tools are everywhere, but most founders and teams are still using them like isolated assistants instead of true operational partners.

As part of the Founders Fundamentals series at the Barcelona Finance Hub, this hands-on session explores how to move beyond basic prompting and build a shared AI Brain with Claude: a customizable system that stores context, follows workflows, adapts to your business logic and can be used collaboratively across an entire team.

The session will be led by Dr. Jes Black, Director of Barcelona Business School and former professor of AI & Business, who will walk participants through the framework live and build a working example in real time.

This is not a technical workshop or a theoretical talk about AI trends. It’s a practical session designed for people already experimenting with AI who now want to integrate it more deeply into their daily operations, workflows and decision-making.

The session includes 45 minutes of content followed by a live demo and Q&A.

No technical background required.

Agenda:

• Why most people get stuck with what Claude can actually do
• What a shared AI Brain is and how it works
• The three layers: memory, instructions and shared knowledge
• Live build: creating one in real time
• Q&A and discussion

Target audience:

Founders, freelancers, solopreneurs and small team leads already using AI tools who want to scale workflows, improve productivity and build smarter operational systems without needing technical expertise.

About Founders Fundamentals
Founders Fundamentals is a recurring breakfast session series by the Barcelona Finance Hub focused on practical knowledge for founders, operators and startup teams. The series brings together experts, builders and operators to explore actionable topics around finance, AI, growth, operations and entrepreneurship in an intimate and highly practical format.

Additional information
The coworking space will be open from 9:00 AM for attendees who want to work before the session, take calls or connect with other participants over coffee.

After the session, attendees are welcome to stay and continue networking with the speaker and the rest of the community in the coworking cafeteria area.

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Host or Publisher Aticco