Build A Business: Marketing: The Essentials

Join Rachel Craig and Karen Macwee from Ruche Marketing who'll be delivering Build a Business's all new marketing workshop to microbusinesses, SMEs, entrepreneurs, pre-startups and startups on the core essentials of marketing to get you started.

Rachel and Karen combined have almost 40 years of marketing experience and have designed this workshop to help give you the skills, knowledge and confidence to market your business successfully.

The workshop will cover:

• Understanding your customers/customer segmentation
• Building an effective marketing strategy
• Planning marketing campaigns
• Building a brand through consistent marketing
• Simple search engine optimisation (SEO) techniques
• Creating effective social media content

They'll also be on hand to answer any specific marketing questions about your business.

You will also meet the team who can:

· Offer you the opportunity for a one-to-one to help with any burning business questions that you may have.

· Introduce you to all the BIPC support and facilities to help you realise your business dreams.

The workshop is part of the Build A Business programme of support, to get the most out of the programme we highly recommend booking onto the other workshops:

· Build a Business: Know Your Customer, Get Ahead

· Build a Business: Intellectual Property: Protect Your Assets

· Build a Business: Business Basics: Getting Started

The workshops are essential for anyone starting and growing a business as they cover everything you need to consider to realise your business dreams.

IMPORTANT

To be eligible to attend this workshop you must:

- Complete the

- Own a small business (including sole traders and microbusinesses), or you are thinking of starting a business or have a business idea that you want to develop.

- You or your business has a postcode within one of the ten Greater Manchester authorities.

This workshop is part of our Build A Business in GM Libraries programme, funded by the UK Shared Prosperity Fund.

Find out more at buildabusinessgm.org

I look forward to meeting you on our workshops, and do remember, after registering please ensure you complete the

Host or Publisher Rochdale Borough Libraries