Break Your News: Crisis Communications for Education Leadership

No matter how well your communications plan is written, it will only be as effective as the training and preparation the leaders on your team have received.

This engaging, fast-paced, two-day course lays the foundation for educators and law enforcement in Montgomery County on effective messaging, ensuring everyone operates from the same framework. Whether directly responsible for messaging or part of a leadership team overseeing communications, having a solid plan for crisis situations is crucial—be it a critical incident at a school or a controversy directed at the district. From crafting messages and writing relatable news releases to understanding what and when to post on social media during a crisis, the course builds participants' skills by integrating proven communications theory with practical exercises.

Topics include:

• Run It Like a Newsroom: A Communications Philosophy
• The Forgotten Audience: Internal Communications
• Crisis Communications 101 (includes a case study)
• Social Media Messaging in a Critical Incident
• The Art of the News Release
• Navigating Difficult Media Interview Questions
• Mock News Conference Scenarios

Effective public communication has never been more complex or more important. Obtain time-tested tools to communicate through the inevitable critical incidents from Nelly Miles, Director of Public and Government Affairs for a large state law enforcement agency, so you can contribute to the public messaging when communication matters most.

Training certificates are available upon completion.

GROUP RATE

There is a group rate of 10% off per ticket ($59.50) for two or more registrations from the same organization. Use promo code JPCGroup2 when registering 2 or more students.

REGISTRATION TRANSFER POLICY

We understand that things come up for busy public safety professionals. Purchased tickets are transferable to another student or the registered person may apply the registration fee to another JPC course anywhere in the country within 24 months of the original scheduled course.

COURSE CANCELLATION POLICY

While it happens rarely, Julie Parker Communications might need to cancel a scheduled program. We strive to make this decision a minimum of fourteen days before the training date(s) and promptly inform all registered participants. In cases of course cancellations by JPC, the full registration fee will be reimbursed. However, it's important to note that JPC cannot be held accountable for any financial losses resulting from cancellations or alterations in travel arrangements.

PHOTO/AUDIO/VIDEO RELEASE

By registering for and attending this event, you acknowledge and grant consent to being photographed or video recorded for incorporation into various media materials, including but not restricted to flyers, invitations, magazines, websites, annual reports, and newsletters. To safeguard individual privacy, images will not be linked to full names or personal identification details unless written authorization is obtained from the individuals depicted. If you don't consent, just let us know upon arrival at the course.

PRIVACY POLICY

We do not share or lease information with external parties. By submitting your details, you consent to receiving electronic communications from Julie Parker Communications. We won't bombard you with emails, but you can opt-out by clicking the "unsubscribe" link at the bottom of any email from us.

NON-DISCRIMINATION POLICY

We are committed to fostering an inclusive and diverse learning environment that values and respects the contributions of every individual. Our non-discrimination policy ensures that all participants are treated equitably and with respect, regardless of their race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, or any other protected status.

Host or Publisher Julie Parker Communications