Branding to Break Through

Branding to Break Through

This session is for you if your sales have hit a ceiling or you’re planning to scale. Either way, doing even more of what’s got you to this plateau won’t be enough to reach the next.

You have to do ‘new’ to break through.

By far, small and mid-sized businesses devote significantly more time and money to selling than to brand building, despite research indicating that a steady fifty-fifty mix is best.

The reason is simple: selling is easier to understand and measure, while branding is vague and confusing.

But, just as your right foot needs your left foot to move forward, selling needs branding to grow sales. So, to break through or scale, doubling down on selling won’t get you where you want to be.

In this upbeat, in-person session, I will:

• Demonstrate how brand building is necessary for sales growth.
• Make branding intuitively simple to understand and do.
• Jump-start your brand building with facilitated exercises.

You’ll walk away with a whole new understanding of branding and a clear path for building your brand. For instance, you’ll learn my intuitively human branding model and strategies for building your brand without spending more on advertising.

The limit is 30 people per session.

Complimentary snacks and soft drinks will be provided.

Afterwards, make an afternoon of it by stopping by one of Downtown White Bear Lake's excellent restaurants or visiting its independent boutiques and shops.

Ready to break through? Reserve your spot now—spaces are limited!

ABOUT ME

As a veteran brand strategist, I founded Deering Strategy with a mission to make brand building more doable for more businesses. Over my career, I’ve formulated countless brand, messaging, and campaign strategies for companies large and small. Brands likely familiar to you include adidas, GNC, and Trane.

Host or Publisher Deering Strategy