Branding Essentials: Strategies for Launching, Sustaining & Growing

Join the Central PA Chapter of the American Marketing Association and the Harrisburg Regional Chamber for an engaging workshop built to help you harness the power of branding. Hosted at The Bravo Group, this event features two interactive sessions with a networking lunch in between. Whether you’re a marketing professional, small business owner or entrepreneur, you’ll come away with fresh ideas, proven strategies and real-life success stories to elevate your brand.

Explore the importance and power of a strong brand with the Bravo Group. You will gain insights about how they have utilized strong branding principles for their clients and hear how one of their clients recently was voted new company of the year, despite the fact that it is 125 years old. The session will include:

• How to build a strong brand framework that serves as a 'North Star' for all of your marketing efforts;
• brand archetypes and how they work in the real world as powerful storytelling mechanisms;
• real-life examples of incorporating data into your messaging.

Hear from three local business leaders—Capeles Agency, Pursuit Co-Working, and Torchbearer Sauces—who will share how they started, maintained and grew their brands. Gain insights into the obstacles they overcame, the victories they engineered and the lessons learned along the way. This candid discussion will inspire you to take bold steps in your own brand journey.

Enjoy a networking lunch between sessions, where you can connect with fellow Central Pennsylvania professionals and grow your local network. Don’t miss this opportunity to learn, share, and spark new ideas for your brand’s future!

Space is limited. Register now on Eventbrite to reserve your seat for this dynamic branding workshop!

Host or Publisher AMA of Central Pennsylvania