Branding & Portfolio Development: 1 Day Workshop in Ottawa
Schedule
Tue, 20 Jan, 2026 at 09:00 am to Fri, 26 Jun, 2026 at 05:00 pm
UTC-05:00Location
Albert Street & Metcalfe Street | Ottawa, ON
About this Event
Group Discounts:
- Save 10% when registering 3 or more participants
- Save 15% when registering 10 or more participants
For more information on venue address, reach out to "[email protected]"
About the Course:
Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs / Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session
Course Overview:
This course provides a practical introduction to building a strong personal brand and developing a compelling professional portfolio. You will learn how to communicate your value, position your expertise, and present your work clearly and confidently. The training explores key branding components such as identity, visibility, messaging, and credibility, while also guiding you through portfolio design, structure, and content organization. By the end of the session, you will be equipped to showcase your strengths effectively and create a professional presence that attracts opportunities.
Learning Objectives:
By the end of the course, you will:
- Understand the essentials of personal branding and its professional impact.
- Identify your strengths, niche, and unique value offering.
- Build clear and compelling brand messaging that represents your identity.
- Develop a structured, professional portfolio that highlights your work effectively.
- Use visual design principles to create a cohesive brand identity.
- Improve your online presence across digital platforms.
- Present your work with greater confidence and clarity.
Target Audience:
Freelancers, creators.
Why Is It the Right Fit for You?
This course is ideal if you want to stand out in a competitive market and confidently communicate your skills and expertise. It provides a structured approach to understanding your strengths, crafting your message, and organizing your work into a professional portfolio. Through hands-on activities and practical insights, you will learn how to position yourself effectively to attract clients and opportunities. Our approach emphasizes clarity, authenticity, and actionable strategies tailored for freelancers and creative professionals. By the end of the training, you will have a clear roadmap for building a memorable and impactful personal brand.
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Looking to empower your team with stronger branding and presentation skills?
We offer in-house training that can be tailored to your team’s creative needs, industry focus, or professional goals. Whether your organization wants to enhance client-facing presentations or strengthen individual brand presence, we customize the program to ensure relevance and practical value for your team.
📧 Contact us today to schedule a customized in-house, face-to-face session:
Agenda
Module 1: Introduction to Personal Branding
Info: • Understanding personal branding
• Why branding matters for freelancers and creators
• Key elements of a strong personal identity
• Activity
Module 2: Defining Your Unique Value
Info: • Identifying strengths, skills, and niche
• Crafting your value proposition
• Aligning personal goals with brand direction
• Activity
Module 3: Brand Messaging & Communication Style
Info: • Developing your brand voice
• Storytelling fundamentals
• Communicating expertise with clarity
• Activity
Module 4: Visual Identity Essentials
Info: • Colors, typography, and design basics
• Creating a consistent visual style
• Selecting brand elements that reflect personality
• Activity
Module 5: Portfolio Planning & Structure
Info: • Understanding portfolio purpose
• Selecting relevant work samples
• Organizing content for clarity
• Activity
Module 6: Building Your Portfolio Content
Info: • Writing project descriptions
• Presenting achievements and results
• Creating compelling visuals and layouts
• Activity
Module 7: Digital Platforms & Online Presence
Info: • Platforms for showcasing your work
• Website basics for freelancers
• Optimizing profiles for visibility
• Case Study
Module 8: Showcasing Expertise & Networking
Info: • Strategies to increase brand visibility
• Leveraging social media effectively
• Building credibility with clients and collaborators
• Role Play
Where is it happening?
Albert Street & Metcalfe Street, 116 Albert Street Suite 200 & 300 Ottawa Ontario K1P 5G3 Canada, Ottawa, CanadaEvent Location & Nearby Stays:
CAD 540.53 to CAD 704.06
