Branding 103: Know Your Audience

Name: Branding 103: Know Your Audience
Start: 2025-08-18T10:00:00-04:00
End: 2025-08-18T11:30:00-04:00
Location: MISSION BBQ (Westminster, MD)

Schedule

Mon Aug 18 2025 at 10:00 am to 11:30 am

UTC-04:00

Location

MISSION BBQ (Westminster, MD) | Westminster, MD

CBNBBQ meets on the third Monday of every month at Mission BBQ, in Westminster, MD from 10am-11:30am, with postponement dates in case of Federal holidays. Registration is completed via the event web portal.
Attend the Carroll Business Network luncheon event at Mission BBQ, Westminster, on August 18th, 2025, featuring Rich Austin, Co-Owner, Trembling Giant Marketing, LLC, speaking about knowing your audience: What do you need to know about your audience? How do you find what you need to know about your audience? Why is knowing you audience so important? Pre-purchasing your lunch fee is $22 Purchasing your lunch on the day of the event is $25. Drinks are included.
Rich Austin has been the co-owner of Trembling Giant Marketing, LLC for over 11 years. He provides branding, creative, and marketing analysis and creative messaging and design for small business owners, and has supported hundreds of small business owners in our community and surrounding areas. In collaboration with his business partner, Amy Giannakoulias, Rich has been the creative director and designer behind the majority of advertisements in their flagship publication, My County Direct®. Design, messaging, and branding has been Rich’s profession since before he graduated High School. He brings his almost 30 years of daily professional expertise and training to the table when he shares his knowledge about effective branding and communications.
At this luncheon event, Rich will be discussing how to figure out who exactly your audience is. You will learn about the information, demographics and psychographics, you need to identify who you should be targeting as a customer for your business. Learn about how to get the information you need to define who your audience is or where they are. And gain an understanding of the importance of knowing your audience and how that is applied to your marketing, communications, and customer interactions. Educational and interactive handouts will be provided.
Join us for engaging and insightful networking. Learn about other business owners and build authentic connections, foster meaningful relationships, and make a lasting impression. Network effectively and leverage your connections for personal and professional growth. Don’t miss this opportunity to enhance your networking prowess and unlock new opportunities!