Brand Voice: In–Person Workshop

We think that the design industry requires people to be more skilled than ever before and traditional educators are finding it hard to remain relevant. We want to address this by creating a collection of lessons that are led by guest lecturers who specialise in diverse disciplines. It is now time to provide opportunities for professionals to find the knowledge needed for a successful future.

Guest Lecturer
Gina Buckle is the founder of Hoot Copy, a copywriting and brand voice consultancy specialising in fun, humour, and personality. She works with businesses to help them figure out what their authentic definition of fun is, and shows them how they can reflect this consistently across their buyer journey. She believes that the right brand voice should feel fun, authentic, and easy to sustain, as well as being undeniably magnetic to your audience, and that's exactly what she helps her clients to do.

For more information visit: https://hootcopy.com or follow Gina on Instagram.

Lesson Outline
This workshop includes theoretical teaching as well as hands on exercises and examples, designed to change the way you think about your uniqueness as a brand, and how you consistently communicate that with the world.

1: What it means to be “unique” as a brand
Lots of businesses like the idea of being unique, and differentiating themselves to the point where they’re effectively in an industry of one. In this section, we’ll look at:

• Why marketing and branding is all about being “unique”
• The things that stop lots of businesses from actually standing out
• Why consistency is so important

Part 2: Let’s find our unique angle in our market: tapping into fun and personality
We’ll explore what you need to get clear on when it comes to defining the personality of your brand, including:

• Where to find the “fun”, even if you’re not a “fun” business
• The foundations you need to have in place in order to use these assets

Part 3: Make it funnier: exploring humour devices we can use in copy and content
Walking through how we actually use language to add humour to our writing, in a way that we can be consistent with, and not feel cringey about.
• What it takes to make something fun, or funny
• Creative thinking and finding connections
• Making sure we’re using the right type of humour
• Final task: Editing a piece of marketing copy to make it more fun and engaging

Additional benefits
• 12 month subscription to the Right Aligned Academy
• 50% off Process Events tickets
• Verified certificate for your portfolio and CV (certifier)
• Refillable tea and coffee
• Opportunities to build your network

Tickets
Access to this workshop is limited so we recommend booking early to avoid disappointment. A small number of early bird tickets are available on a first come, first served basis.

Venue
Found in the heart of the city on the bustling Albion Place, and inspired by the exploration of far‑away lands, The Lost & Found Leeds Club blends the opulence of yesteryear with the uninhibited joy of new discoveries. We have exclusive use of their Boardroom for this workshops and with with great links to lots of transport options it will be a great space for creative learning.

https://www.lostandfoundleedsclub.co.uk/

About us
Our mission is to make design insight and education accessible to all. We do this by working in collaboration with the world’s best studios providing our community with the tools needed for a successful future. If you are interested in boosting your ability by understanding what it takes to develop and deliver client–ready projects subscribe today.

Disclaimer
This workshop requires at least 10 participants for it to go ahead. We have the right to cancel at anytime but we will do all we can to make sure you are informed in advance. In order to remain intimate no more than 30 people will be able to sign–up but we will continue to repeat workshops regularly.

Privacy
We respect your privacy. All attendees will be contacted with via the email provided or through Eventbrites messaging facility. We will also add you to our mailing list so that you can find out about future opportunities but if you prefer to be removed you will be able to unsubscribe whenever you want.

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