Brand Strategy for Founders & Entrepreneurs Training

Your brand is the embodiment of your business and needs a unique voice, personality, look and guidelines to allow you to reach your target audience in meaningful ways.
Brand Strategy for Founders & Entrepreneurs is a focused training that leads you through our approachable, signature framework to clearly visualize, define, name, and build your brand!

In this Business Intensive™, you will learn from Rob Jelinski, a senior level a brand strategist & designer (20+ years in the industry) on how to place & keep your mission at the center of your brand, clearly define your target audience, build the heart of the brand, clarify your offerings, name your brand, ensure your brand is unique and much more!

Learning Objectives:

After completing this business intensive, participants will be able to:

• Revolve its brand around its unique purpose and mission
• Clearly define its target audience and communicate with them in meaningful ways
• Expertly curate brand offerings with style and focus
• Know the tools for building a unique brand and actionable next steps to take
• Utilize industry practices for brand naming and choosing a matching web address
• Choose how they want to build consistent brand awareness and which avenues they may want to take (social media, content marketing, lead magnet)
• How to manage their brand (from Best Practices to Organizational & Team tips)
• Work with a designer or technology to create their brand logo, style, and image
• Put their strategy to work within brand marketing
  

Materials

• Brand Strategy Binder will be provided (printed for in-person and digital for virtual/ online)

• A laptop is highly recommended for in-person participants

Specifics
Duration: 150 minutes

Language: English

Delivery of Training/ Class Size:
*In-person events will be held in a bright and inviting Executive Conference Room in Manhattan, New York City accessible by public transportation with 8-14 participants to allow for personalized instruction and collaboration.
Virtual events will be held in an energetic tone and delivery style to keep energy focused via Zoom with 20-25 participants to create the global, small team setting for instruction and collaboration.
Online events are self-paced and offer videos for each module to play at your convenience for up to 1 year from purchase. This format works well for goal-oriented personalities and past participants have noted that the content is highly relevant and engaging.

All formats include a Brand Strategy Workbook (printed for in-person trainings and as a fillable, digital version for virtual/ online)
*Refreshments: Coffee, Snacks, & Beverages included in conference room tickets. We highly recommend you curate your favorite pick-me-ups for virtual and online settings.

Certificate: A certificate of completion is provided to all participants in the name provided at ticket sale (printed for in-person and digital for virtual/ online)

About The Instructor:
Rob Jelinski is a Strategy Consultant, Design Director, Business Mentor & Founder of a multi-award winning Family Of Brands.

Jelinski is known within respective industries for creativity, workshop design/ facilitation, and the missional work of inspiring the current and next generations of entrepreneurship. In addition to delivering keynotes and workshops over the last decade, Rob has coached and mentored hundreds of small business & creative founders.

Rob is proud to be an active member of the entrepreneurial communities of Global Entrepreneurship Network, Freelancers Union, Co— by U.S. Chamber of Commerce, Fast Company/ Inc. Magazine, Conde Nast (GQ/Wired), Squarespace, CreativeMornings NYC, & Mailchimp.

Hosting Organization:

Rob Jelinski Studios is a Global, Award-Winning Strategy Consultancy with 15 years of excellence in Brand Strategy, Customer Journey Mapping, Website Strategy, Brand Auditing, Storytelling, & More!
Through the years, our company has partnered with universities, organizations, and global institutions that champion entrepreneurship and empower small businesses to author & lead valued training events for corporate, SMB, and creative leadership in virtual, hybrid, and in-person settings.

Quick Notes:

1. All formats of this event operate in the New York timezone. Virtual/ Online also accommodates other global time zones.
2. Business Intensives™ are top-tier events for executives, founders, & owners looking to invest in their company.
3. Event will be presented in English, but all who feel comfortable are welcome.
4. Ticket tickets and add-ons differ, please review choices carefully before purchasing. No refunds will be issued.

Legal: By registering and participating in this event, you consent to the recording of your likeness, image, and/or voice and authorize Rob Jelinski Studios (its affiliates & Family Of Brands) to use photographs, video, and audio recordings containing your likeness, image, and/or voice in any medium for any purpose.

Host or Publisher Rob Jelinski Studios, llc.