Brand Reputation 101: Protecting and Enhancing Your Brand's Image

In today’s fast-paced, digital world, a brand’s reputation is one of its most valuable assets. Join us for Brand Reputation 101: Protecting and Enhancing Your Brand’s Image, a workshop designed for professionals and business owners who want to learn the essentials of building, managing, and protecting a strong brand reputation.

What You’ll Learn:

· What branding is and why it matters

· Steps to create a memorable and trusted brand

· Case studies of successful and struggling brands

· Best practices for managing online reviews, including Google reviews

· Proven strategies for PR and crisis management

Through expert-led discussions and hands-on activities, this event will equip you with practical knowledge and tools to safeguard your brand’s image and turn potential risks into opportunities for growth. Don’t miss this opportunity to strengthen your brand and learn strategies to ensure long-lasting, positive customer relationships.

Who Should Attend:

· Business owners, entrepreneurs, and marketing professionals

· Brand managers and customer service representatives

· Anyone interested in building and maintaining a strong brand image

Event Speakers:

Denis Aumiller – Partner & Creative Director at Lehigh Mining & Navigation

Denis Aumiller is a founding partner and creative director of Lehigh Mining, a full-service advertising agency in Allentown. There are agency owners who don’t like getting their hands dirty doing actual work. Then there’s Denis. He’s passionate about finding the big idea, refining it and bringing it to life on paper or on screen. He’s known as a tireless prodder of talent — always pushing for better, smarter and more creative solutions. Check his shelves at the office, and you’ll find dozens of awards from regional and national creative competitions. Bonus fact: Denis possesses a Master’s in Advertising from Syracuse University.

Brand Fundamentals – Denis will break down what it truly means to build a brand and more.

Jason Causa – Founding Partner at Things Up, Founding Partner at Reviews Up

Jason is the Founding Partner of Reviews Up, an innovative customer experience tech platform that helps businesses invite, manage, promote and market their business prestige. Having owned and operated a full service advertising agency, he has seen first hand the impact that improved business reputation has on ad performance, cost efficiency, market share, revenue and growth for his roster of clients.

The Art of Reputation Management - Discover practical techniques for addressing brand damage and managing multiple reputation elements to keep your brand’s reputation strong.

Mike Drabenstott – President, Drabenstott Communications Group

Michael is president of Drabenstott Communications Group, a marketing and PR consultancy focusing on closely held businesses and not-for-profit organizations. In over 30 years in the communications business, he has counseled more than 100 different consumer, business-to-business and institutional clients helping them with everything from brand strategy and messaging to community relations, digital development, crisis communications and media relations. Public Relations Essentials - Gain insights on how to prioritize media outlets and take away valuable tips and tricks for handling PR with confidence.

Don’t miss this opportunity to learn from the experts and take your brand management skills to the next level!

Host or Publisher American Advertising Federation of the Greater Lehigh Valley