Boost Your Start-Up: How to Attract and Engage Your Customers

PLEASE NOTE: This session is part of BIPC Devon's Boost Your Start-Up course, sessions are open to Devon-Based Start-Ups.

Understanding your brand and where you fit into the market and who your customers are will enable you to craft a compelling marketing message that will help you to attract and engage potential customers eventually turning them into repeat buyers and brand ambassadors.

There are many approaches to marketing that can lead to success, but most people feel uncomfortable marketing themselves or their business so it is essential to find a methodology that works for you personally.

In this workshop, Stacey Sheppard will help you to work out what forms of marketing allow you to show up authentically in a way that enables you to magnetise your ideal customers and convert them into buyers whilst feeling good about sales. You will also learn how to approach press outreach and find opportunities to get your business featured in digital and print media.

You will leave this workshop with a clearer understanding of how to be magnetic in order to increase your brand's visibility and reputation with key stakeholders.

About the venue:

Meeting Room S1 (2nd floor of Work:Space, within the library) is accesible for wheelchairs and there are also disabled bathroom facilities.

There is paid for car parking within a 1 minute walk and the train station is approximately 10 minutes walk away.

If you have any questions regarding this event, please contact [email protected]

About the speaker:

Stacey Sheppard is a freelance writer and multi-award-winning interior design blogger. She started her blog, The Design Sheppard, in 2009 and it has ranked as one of the top interior design blogs in the UK every year since 2012.

Stacey has written for various print and online publications including Livingetc.com, Warehouse Home, Devon Home, Taste Buds, Designer Kitchen & Bathroom magazine and Startups magazine amongst others. She has appeared on panels for industry events, judged industry awards and featured on national TV as an interiors expert.

Working as a journalist and freelance writer in the print and digital media industry for the past 14 years, Stacey has helped countless brands to tell their story in the media and therefore has gained enormous insight into how a strong brand identity can help businesses to stand out and attract their ideal customers.

In early 2020, Stacey opened The Tribe, a small community-driven coworking space in Berry Pomeroy, near Totnes. The Tribe caters to female entrepreneurs, women in business, self-employed women, women who are remote or hybrid workers and women looking to start a business after a career break. The space provides an inspiring working environment designed to foster collaboration, connection and community. The aim of The Tribe is to help women start and grow businesses whilst overcoming the systemic and societal barriers that they face along the way.

In 2021, The Tribe won two business awards and Stacey was also a finalist in the Women in Business Awards.

Host or Publisher Devon Business & IP Centre