Bollywood New Years Gala @ SOB's NYC

Questions? Call/Text/Whatsapp (917)455-3993

We invite you to join An Exclusive VIP Gathering of Friends and Social Circles for a truly one of a kind, all-out New Year's DesiParty like none other in Manhattan, celebrate in dramatic style and spoil yourself with modern luxury of the world Famous SOB's.

Nightlife legend SOB's is hosting New York City’s ultimate Desi Party of the year this New Year’s Eve. Stroll into this legendary oasis and be met by a stocked bar full of your favorite spirits. DJ HR BEATS along with DJ YASH will send sound waves of the year’s best Bollywood, Desi & Top 40 beats throughout, and the energy of the crowd here will be as contagious as always. Soak it in as the DJ leads you in a live countdown and when the clock hits the golden hour, clink glasses of champagne and toast to an explosive launch into the New Year. VIP tickets deliver unthinkable luxuries like white-glove bottle service, reserved seating, and access to a VIP Fast Pass.

This warmly lit space combines sensual décor and premium amenities to deliver parties that are talked about for months after they occur. Frequently visited by A-list celebrities along with the members of the NY Sports teams, it’s clear that NYC’s elite rely on SOB's for an unparalleled experience. Nestled right outside Holland Tunnel, SOB's is in the prime location to live up to its iconic status. Impressive square footage aside – this space is nothing short of grand. SOB's cannot be outdone, especially not on New Year’s Eve. Head downtown, New Yorkers, an experience awaits you that you’ll never forget.

This New Year's Eve 2026 fete features all the Fabulous NYE perks including:

Your ticket gives you access to NYC's Legendary DesiParty Event Space.

The Hottest DESI PARTY in the New York City Area

A Nightclub, Lounge and Legendary Event Space all in one

HR BEATS & DJ YASH spinning sets of Bollywood Music All Night

An Event Strictly For 21+. Proper ID Required.

Live NYE 2026 countdown on Multiple Screens

...and our photographers & videographers will be present to capture all the merrymaking one night can handle. Your very own paparazzi!

GENERAL ADMISSION

Multiple Cash Bars (9PM-4AM)

New Year’s Party Favors

Come early and eliminate wait time

Countdown to New Year's Eve with Live Ball Drop on Multiple Screens

Chic & Trendy Attire. Absolutely No Atheletic Attire Will Accepted.

In order for you to join us, we require a physical, valid, scannable US Government issued ID or foreign passport for admission (expired IDs will NOT be accepted)! If you are traveling, please be prepared to show a physical passport for entry (Photocopies and Photographs of IDs are NOT accepted).

SOB's is a community that values inclusivity, joy, and creativity. In order to make this space accessible for everyone, we operate a strict zero-tolerance policy for harassment, discrimination, or hate of any kind. Please keep in mind that ticket sales are final, with the exception of a cancellation.

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