Blueprint for Building Your Brand

This workshop provides a strategic foundation for building a powerful brand that resonates with your target audience. You’ll learn the essential elements of brand development, from defining your brand identity and crafting your unique story to understanding your market and creating consistent messaging. By the end of the workshop, you'll have the tools and insights to build a brand that stands out in a competitive marketplace.

Workshop Highlights:

- Understanding the core components of a strong brand

- Defining your brand's mission, values, and voice

- How to create a compelling brand story that connects with your audience

- Techniques for maintaining brand consistency across platforms

- Identifying and targeting your ideal audience

- Branding do’s and don’ts for small businesses and startups

- Hands-on exercises to apply branding strategies to your business

Format:

This workshop will be a virtual, interactive, mix of presentations, group discussions, real-world examples, and hands-on exercises. Participants will leave with actionable steps.

Target Audience:

Entrepreneurs, small business owners, startups, and anyone looking to build or strengthen their brand identity. This workshop is ideal for those at the beginning stages of brand development or those seeking to refresh their brand.

Duration:

2 hr. virtual session.

Prerequisites:

No prior branding experience is required. Participants should come prepared with a basic understanding of their business and target audience.

Presented by:

An experienced brand consultant, Michelle Chenault specializing in small business growth and market positioning, with a passion for helping businesses create lasting, impactful brands.

Host or Publisher WBEA Women's Business Center