Bloomeffects at Ulta Beauty Firewheel Town Center

Our Bloomeffects Roadshow Truck is hitting Ulta stores across America, bringing the beauty of tulip-powered skincare straight to you. 

Step inside and immerse yourself in a Yayoi Kusama–inspired infinity booth, designed for a can’t-miss photo moment that celebrates color, beauty and tulips in abundance. 

To sweeten the experience, we’re handing out free Bloomeffects popsicles. It’s a traveling celebration of flowers, fun, and field to formula beauty coming soon to an Ulta near you.

Know what’s Happening Next — before everyone else does.

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