Black Excellence Event

Experience a curated Black-Owned Business Market, live performances, and inspiring entrepreneur spotlights - all in an atmosphere fueled by music, connection, and empowerment.

At adidas, we are committed to fostering inclusivity and diversity, reflecting the vibrant city we call home. Through fashion, sport, and community-driven experiences, we strive to create spaces that uplift and inspire. This year, we're taking our Black Excellence event to the next level!

• Black-Owned Business Market (12:00 PM – 6:00 PM)
• Discover and support local Black-owned brands—from food to jewelry to skincare—in our curated in-store marketplace.
• Live Music & Performing Arts (1:00 PM – 3:00 PM)
• Enjoy powerful performances from local singers, songwriters, and rappers, lighting up the stage outside the store by the fountain.
• Entrepreneur Spotlights: Between performances, our moderator will shine a light on business owners, engaging them in dynamic conversations about entrepreneurship, culture, and community—a fresh take on our traditional panel discussions.
  

A live DJ will keep the energy high, while you customize an exclusive Black Excellence tee with unique graphics at our in-store lab.

This is more than an event - it’s a movement. Don’t miss your chance to be part of it!

Host or Publisher adidas Brand Centre Toronto Eaton Centre