Beyond the Steam: There are More Paths for Your Music Than You Think

With the change in the business model for music creator promotion and fanbase building on Social Media, there seems to be more “grey” area than ever. Quantifying how to gain traction, engage and grow the fanbase and turn “likes” into streams seems to have an unknown formula. Publishing companies and sync agents have a more direct and measurable system and platform to sync music to commercials, films, series and video games, which in turn creates revenue and visibility for the composer, songwriter, artist and their music. Branding deals for products are also huge platforms for music creators to gain visibility and substantial revenue for their work. In a market filled with so many talented independent songwriters and composers that haven’t gained traction with the label or film studio system, the publishing, sync world is a viable future for them.
Come enjoy some Mediterranean fare (lemonade and water included with your meal), grab a drink from the bar and connect with some of the music industry’s finest creators and professionals.
Tuesday, November 17, 2026
6:15pm check-in & drinks
6:30pm – 7:30pm food & networking!
7:30pm – 9:00pm panel presentations
9:00pm – 9:30pm post-panel meet & greet
Moderator:
Erin McAnally | Executive Director, SONA
Panelists:
Justin S. Garza | Founder, The Dream Adopters
Catherine Joy | Composer
Jonathan Lane | Music Supervisor / Founder, Clearly Music Services
Mark Nilan, Jr. | Grammy Award winning Songwriter, Engineer & Music Producer
Elyse Schiller | Co-Founder / Head of Creative Sync Licensing & Influencer Partnerships, GSM FIERA, LLC
Taura Stinson | Oscar, Golden Globe & Emmy nominated Songwriter/Composer
Hank Taverbaugh | Artist Manager, Core Entertainment
READ MORE ABOUT ALL OF OUR GUEST SPEAKERS HERE!
Advance Reservation:
CCC Members $25 per person | Non-members $30 per person
Registration deadline is Friday, November 13, 2026 at 12:00pm PST
– No refunds –